danielle
Pivian
thegooch123
3
Feb '18
PIVX Requested
This is a 3-month project that will require 10k PIV/month (30k PIV/total)
Full breakdown of cost is below.
Description of the project
Google’s largest third-party YouTube advertising partner, Strike Social, will promote PIVX’s introductory video on the world’s second most viewed website: YouTube.
In a moment the world is interested in digital currency and cryptocurrency,
there is an opportunity to increase awareness surrounding PIVX. As the second largest search engine in the world,
YouTube is the best platform to promote a video ad focused on it. The platform reaches 1.5 billion monthly users across the globe.
The video will be promoted in all your selected key markets. This video promotion will ensure that awareness of PIVX increases, that
video views are added to the view counter and that viewers engage with this ad.
About Strike Social
Strike Social harnesses the power of artificial intelligence to drive
the best outcomes in YouTube and social media advertising. Through
media-buying software and service, Strike Social helps major agencies
and brands, such as Beats, Xbox, Honda, Mattel, Lionsgate and Trunk
Club, scale their campaigns. With a workforce presence in 16 major
markets — including headquarters in Chicago and offices in Kraków and
Manila — Strike Social was recently named the No. 17 fastest-growing private company in the U.S. by Inc. Magazine. Learn more at strikesocial.com.
Visit our news center to see what the press has been saying about us: https://strikesocial.com/news/
We recently started accepting payments in Dash. Learn more about our global campaign to promote Dash here:
Dash Forum
Strike Social (Inc. 500 No.17) - Official Update Thread
Thanks everyone for your support of our Dash integration initiative. We're thrilled that it passed, and we're anxious to provide substantial value to...
(Ryan Taylor, January 18, 2018 TNABC Miami)
How can Strike Social guarantee results?
By running the video as a YouTube TrueView Ad.
YouTube Trueview Ads are those ads that can be skipped after five seconds. These are a great advertising option as you only have to pay for views if somebody reaches the 30-second mark of the video. If they skip before hitting that threshold, you aren’t charged.
This ad method also ensures payment is only needed if Strike Social reaches an engaged viewer. It is a win-win situation — viewers only
watch videos they are curious about and we know all the views come from
people that are really interested in the video.
How many views does the budget allow for?
The plan is to run this campaign for three (3) months to reach everybody
interested in digital currency/cryptocurrency.
Strike Social’s data science and planning tools have identified the number of people that fall into these interest groups across each country. It’s recommended that we ensure there is a
set amount of total views per country in order to be successful. Please see below for views needed to achieve the desired results.
Why do we want to promote the introductory video?
Strike Social recommends promoting an introductory video 'What is PIVX?’ because, for an audience that is learning about PIVX for the first time, in order to make consumers aware, they need to understand what PIVX is.
Why did we choose YouTube to drive awareness?
There are 1.5 billion monthly YouTube users across the globe with over one billion hours of video footage being watched each day. YouTube viewers also spend an average of 40 minutes
per session on YouTube, which means they are engaged.
These are just statistics on the platform itself. How about advertisements on the platform?
Recent studies show that advertisements on YouTube generate on average a 17% lift in brand awareness and a 13% lift in consideration.
How will we reach a qualified audience?
YouTube is a great platform to reach an audience that fits within your target. Why?
YouTube allows you to target various interests, create custom audiences and tap into what keywords viewers are searching for. The targeting options also allow you to target people that have already shown interest in PIVX (a process called remarketing).
Strike Social has built a proprietary recommendation engine that uses historical YouTube performance and social media listening to find the perfect audience on YouTube.
A full targeting plan has been developed and will be translated into the
language of each country. Strike will use all the keywords present in the targeting plan at the beginning of the campaign. Then, keywords and audiences that aren’t working will be paused in real time. The keywords and audiences that perform well will be optimized for maximum performance.
Granular, 24/7 optimization guided by machine learning leads to the best performance in the YouTube advertising space. As a global company, we are able to have media buyers monitoring the performance of campaigns night and day. On top of that, our AI-powered technology helps
improve performance to drive optimal results.
Metrics that matter
Strike Social will guarantee a set number of views per country that will
be reported on to show that viewers are engaged with PIVX. It is always
Strike Social’s job to try and beat the guarantee so there is an
over-delivery of views to the video.
Strike Social will also conduct a brand lift study that can effectively determine if the video advertisement drove a lift in brand awareness or consideration.
This study provides ancillary metrics to prove if the campaign worked or
not. The benchmark will be a 17% lift in awareness and a 13% lift in consideration.
How will Masternodes know what’s going on
Strike Social’s dedicated campaign managers will be posting weekly
updates recapping campaign performance to ensure Masternodes are able to
keep a pulse on the campaign.
This recap will include views by country and also insights such as which audiences and keywords are working.
Masternodes will also notice that the video view count will be going up as the campaign is flighted.
Timeline
This will be a 3-month long campaign starting on Feb./ March 2018, and running through the end of April/ May. The campaign will be evenly split between each month.
Future iterations
Strike Social believes that there are many more extensions of this campaign should the Masternodes find our YouTube proposal successful.
These extensions include:
We can also be flexible on budgets as we work on a lower cost minimal buy. This proposal was devised in order expand users.
Many Thanks
Mike
3
Feb '18
PIVX Requested
This is a 3-month project that will require 10k PIV/month (30k PIV/total)
Full breakdown of cost is below.
Description of the project
Google’s largest third-party YouTube advertising partner, Strike Social, will promote PIVX’s introductory video on the world’s second most viewed website: YouTube.
In a moment the world is interested in digital currency and cryptocurrency,
there is an opportunity to increase awareness surrounding PIVX. As the second largest search engine in the world,
YouTube is the best platform to promote a video ad focused on it. The platform reaches 1.5 billion monthly users across the globe.
The video will be promoted in all your selected key markets. This video promotion will ensure that awareness of PIVX increases, that
video views are added to the view counter and that viewers engage with this ad.
About Strike Social
Strike Social harnesses the power of artificial intelligence to drive
the best outcomes in YouTube and social media advertising. Through
media-buying software and service, Strike Social helps major agencies
and brands, such as Beats, Xbox, Honda, Mattel, Lionsgate and Trunk
Club, scale their campaigns. With a workforce presence in 16 major
markets — including headquarters in Chicago and offices in Kraków and
Manila — Strike Social was recently named the No. 17 fastest-growing private company in the U.S. by Inc. Magazine. Learn more at strikesocial.com.
Visit our news center to see what the press has been saying about us: https://strikesocial.com/news/
We recently started accepting payments in Dash. Learn more about our global campaign to promote Dash here:
Thanks everyone for your support of our Dash integration initiative. We're thrilled that it passed, and we're anxious to provide substantial value to...
(Ryan Taylor, January 18, 2018 TNABC Miami)
How can Strike Social guarantee results?
By running the video as a YouTube TrueView Ad.
YouTube Trueview Ads are those ads that can be skipped after five seconds. These are a great advertising option as you only have to pay for views if somebody reaches the 30-second mark of the video. If they skip before hitting that threshold, you aren’t charged.
This ad method also ensures payment is only needed if Strike Social reaches an engaged viewer. It is a win-win situation — viewers only
watch videos they are curious about and we know all the views come from
people that are really interested in the video.
How many views does the budget allow for?
The plan is to run this campaign for three (3) months to reach everybody
interested in digital currency/cryptocurrency.
Strike Social’s data science and planning tools have identified the number of people that fall into these interest groups across each country. It’s recommended that we ensure there is a
set amount of total views per country in order to be successful. Please see below for views needed to achieve the desired results.
Why do we want to promote the introductory video?
Strike Social recommends promoting an introductory video 'What is PIVX?’ because, for an audience that is learning about PIVX for the first time, in order to make consumers aware, they need to understand what PIVX is.
Why did we choose YouTube to drive awareness?
There are 1.5 billion monthly YouTube users across the globe with over one billion hours of video footage being watched each day. YouTube viewers also spend an average of 40 minutes
per session on YouTube, which means they are engaged.
These are just statistics on the platform itself. How about advertisements on the platform?
Recent studies show that advertisements on YouTube generate on average a 17% lift in brand awareness and a 13% lift in consideration.
How will we reach a qualified audience?
YouTube is a great platform to reach an audience that fits within your target. Why?
YouTube allows you to target various interests, create custom audiences and tap into what keywords viewers are searching for. The targeting options also allow you to target people that have already shown interest in PIVX (a process called remarketing).
Strike Social has built a proprietary recommendation engine that uses historical YouTube performance and social media listening to find the perfect audience on YouTube.
A full targeting plan has been developed and will be translated into the
language of each country. Strike will use all the keywords present in the targeting plan at the beginning of the campaign. Then, keywords and audiences that aren’t working will be paused in real time. The keywords and audiences that perform well will be optimized for maximum performance.
Granular, 24/7 optimization guided by machine learning leads to the best performance in the YouTube advertising space. As a global company, we are able to have media buyers monitoring the performance of campaigns night and day. On top of that, our AI-powered technology helps
improve performance to drive optimal results.
Metrics that matter
Strike Social will guarantee a set number of views per country that will
be reported on to show that viewers are engaged with PIVX. It is always
Strike Social’s job to try and beat the guarantee so there is an
over-delivery of views to the video.
Strike Social will also conduct a brand lift study that can effectively determine if the video advertisement drove a lift in brand awareness or consideration.
This study provides ancillary metrics to prove if the campaign worked or
not. The benchmark will be a 17% lift in awareness and a 13% lift in consideration.
How will Masternodes know what’s going on
Strike Social’s dedicated campaign managers will be posting weekly
updates recapping campaign performance to ensure Masternodes are able to
keep a pulse on the campaign.
This recap will include views by country and also insights such as which audiences and keywords are working.
Masternodes will also notice that the video view count will be going up as the campaign is flighted.
Timeline
This will be a 3-month long campaign starting on Feb./ March 2018, and running through the end of April/ May. The campaign will be evenly split between each month.
Future iterations
Strike Social believes that there are many more extensions of this campaign should the Masternodes find our YouTube proposal successful.
These extensions include:
- Running the video in alternative countries, other than key.
- Creating additional videos with more information on PIVX and serving those advertisements to viewers of this introductory video. This is called sequential remarketing and leads to high engagement.
- Running this video across other channels that Strike Social can support such as:
- The open web
- Amazon Video
- Creating a video that is specifically for merchants and targeting merchants/business owners vs. individuals interested in cryptocurrency.
We can also be flexible on budgets as we work on a lower cost minimal buy. This proposal was devised in order expand users.
Many Thanks
Mike