Marketing and Advertising Proposal


#1

UPDATE: This proposal thread is for the previous voting cycle. Please refer to Marketing and Advertising V2 for the latest version. Voting details will be removed for this thread. Thanks!


Marketing and Advertising Proposal

PDF Download Link

Primary goal of Phase 1


Communicate PIVX’s vision, mission, and its many benefits over other currencies via compelling creative content.

Key areas

  • Improve customer engagement and activities
  • Deliver a modern brand
  • Increase traffic to primary website and social channels

Increase brand awareness

  • Targeted content especially to penetrate new markets while having a strong brand personality through our social channels such as Twitter, Instagram, Youtube, and Reddit

Clean up brand image

  • Provide clean, modern, flat, and minimal design
  • Consistent designs across all channels (similar vibe, brand unification to deliver a compelling message)
  • Art Direction, Photography, and Typography

Explore and inform

  • Stay up to date on all aspect of the technology
  • Inform the user base of upcoming events, tech features, releases, and milestones
  • Create fun, informative content: infographics and later introduce animated content i.e. explain technology, create more elegant and rich media
  • Create and maintain a comprehensive catalog of easy to understand guides. Example: Guides to help people most effectively and conveniently invest, use existing and upcoming wallet features, and achieve the highest level of privacy
  • Digital and physical literature with messages aimed at key markets. Example: “Why PIVX?”, a 2-3 page digital brochure that condenses the use cases and rationale for using and integrating PIVX, that can be shared digitally or printed for events

Listen to feedback from user base / Core developers / support team

  • Use tools to monitor and measure metrics and discover what is being said
    about the brand
  • Listen and identify potential issues
  • Monitor and measure effective campaigns
  • Refine strategy based on proven numbers * We will collaborate with Kristen (Market Research Proposal) as well as utilize our own metrics

User engagement

  • Engage with key influencers in crypto industry
  • Provide positive content and feedback
  • Deliver relevant content

Budget & Team


ElysiumcoreX: 20+ hrs a week: Social strategy, Creative direction, Art Direction, Design.

1,500 PIV a month

ElysiumcoreX is a creative director with 10+ years experience. He has worked at various top NYC creative agencies such as AKQA, Ogilvy, and Digitas, and on major brand name accounts such as AMEX, J.P. Morgan, and Pimco.

He is currently working in Japan in FinTech Design / UI / UX, Creative Direction, and is also a professional photographer who has shot at Tokyo Fashion Week. Some of his PIVX contributions include designing the latest PIVX Core Wallet and initiatives on the new PIVX.org website.


Veramis: 15+ hrs a week: Technical content, Strategy, Support.

350 PIV a month

Veramis is a sales manager by trade, and has been a content writer for the Unity project since January, 2018. He has been in the PIVX community since early 2017 and has also helped with PIVX marketing for a short time.

Some of his PIVX contributions: coordinated Ledger hardware wallet integration, FUDbusters content with Turtleflax and Fuzzbawls, and helped create privacy coin comparison chart data and 2018 Roadmap text.


Marketing Funds Pool

650 PIV a month

Discretionary funds pool for marketing and advertising opportunities. A detailed list of possible projects and prices will be made public to solicit feedback and allow people to donate to the marketing funds pool in general or towards specific projects.

Examples: Professionally made animations / videos, ads, press releases, engaging agencies/individual creatives, business development, major release campaign, etc. Managed by ElysiumcoreX.


Total: 2,550 PIV a month (includes reimbursement for 50 PIV proposal submission fee)

Accountability

  • A monthly progress report will be made publicly available. Finished deliverables will be catalogued for easy public review. Online feedback, user engagement, and growth metrics will be utilized to ensure we deliver the best product possible
  • A monthly accounting of funds will be made publicly available
  • Any excess funds will go to marketing funding pool and used solely for its purposes

ElysiumcoreX’s Sample Work

Link to high resolution images





Future Plans


After phase 1 is achieved, the foundation will have been laid to pursue later phases. It is necessary to update design and branding and create primary creative content before phase 2 and later can begin.

Phase 2

  • Engage professional marketing agency, for PR to effectively convey PIVX’s messages to the right audiences, and for media relations to secure media coverage
  • Collaborate with professional animation studios to create content that informs audience about PIVX as a brand and showcases its technologies with animation / illustration
  • Create comprehensive PIVX knowledge base as well as cleaner content via Medium

Phase 3

  • Engage users with the help of copywriters and community managers
  • Collaborate to enhance existing content creation with a similarly unified message
  • Comprehensive merchant adoption and partnership programs

#3

We already have the outlines of a partnership program called pivxalliances… could you look into that please?

I am pleased to see that we now have multiple competing marketing proposals.

I feel its important to tap into work the community has already laid down, we have ‘meet a pivian’, and some other content being produced… what are your plans for keeping the branding in those products somewhat consistent? Will we be changing our brand book with your proposal how will that work?

And finally can we get a sample of your reports just to see what metrics you will be agreeing to share with us regularly, perhaps there are some things we would like to see, and some that we don’t care for?

Also Me and Eric created a set of standards called PPL and PRL, would you look into those also and tell me/us if you’d push something like that and give it the marketing touch ups needed to make it more used by the community, i feel like marketing is now becoming a scorching hot topic and tools like PPL could really boost our engagement with well crafted proposals like this.

Thanks and sorry for all the questions.


#4

Hi Cryptosi. Thanks for your questions. Elysium and I will try to answer best we can. Could you provide us with more information about the PPL and PRL standards?


#5

PIVX Alliance

After the PIVX Alliance Protocol passes this super block, we would follow its guidelines for declaring official partnerships. Avoiding claims of either legal or official partnerships when there is none is prudent, and can prevent situations like what happened with AriseBank.

Individuals within the PIVX team and community will reach out to individuals in other organizations, and mutually work with, promote, and cooperate with others. These would not be official or formal (or legal, of course) partnerships between organizations until approved via proposal for alliance, and in such cases we would actively avoid claiming the relationships are partnerships.

I feel it’s important to tap into work the community has already laid down, we have ‘meet a pivian’, and some other content being produced… what are your plans for keeping the branding in those products somewhat consistent? Will we be changing our brand book with your proposal how will that work?

The goal within the first initial phase is to establish a modern and consistent brand image. We can provide insight on how to extend our reach to a wider audience. The goal is not only to revise but it is also to create a longer term strategy that is proven, and also effective.

In order to improve something, we must first address key areas that are failing. We will provide a new and better approach in strategy, art direction, design while collaborating with pro content creators and creative agencies.

And finally can we get a sample of your reports just to see what metrics you will be agreeing to share with us regularly, perhaps there are some things we would like to see, and some that we don’t care for?

We would provide a catalog of finished deliverables, and compiled engagement data (likes, retweets, download count, and other data) for each post on social media for the month.

Also Me and Eric created a set of standards called PPL and PRL, would you look into those also and tell me/us if you’d push something like that and give it the marketing touch ups needed to make it more used by the community, i feel like marketing is now becoming a scorching hot topic and tools like PPL could really boost our engagement with well crafted proposals like this.

If you could first provide us with the text of the standards we will be able to answer. Thanks!


#6

The proposal does not make it clear this is for 12 months. What happens when the price of PIVX doubles or triples?

It also looks like you’ve asked for the 50 PIV submission fee to be paid back 12 times!


#7

The 50 PIV will go into the discretionary marketing funds pool for any future months where there is no proposal fee. This will be shown in the monthly accounting of funds.

Every 3 months compensation for myself and Veramis will be reevaluated. If it stays within $4-8/PIV, compensation amount will not be changed. If the price is a steady <$3.5, we will ask for 50% more compensation. If the price is a steady >$10, we will reduce compensation by 33%. If and when there are price changes beyond these two thresholds, we would engage the community to see what would be fair compensation.