I’m updating this to a second round proposal for a new 3-month cycle. The voting hash at the bottom of this page now reflects the new proposal.
As you may know, PIVX has been without several facets of an officially voted in marketing team these past few months. In that time, it’s fallen to active members of the marketing team to pull together and handle marketing as best they could, usually with no funding or self-funding. In this time, I’ve taken it upon myself to help direct efforts to keep marketing going alongside some dedicated PIVians. Until now this has been supported in part by contributions from generous PIVX core-team-members. This proposal is to have my efforts funded through the PIVX budget.
Who am I?
I, Strontium, am currently a member of the marketing, QA testing, and ambassadors formal teams, contributor in the BizDev and Summits informal teams, as well as being a mentor and admin on Discord. Qualification-wise I’ve a broad range of tertiary study up to the master’s level in fields such as English, New Media, Psychology, and Strategic Communication. Work-wise I’ve worked for a national top 10 newspaper in my home country, managed a team in a leading marketing and sales outsourcing company, and taught high-level professionals for various educational providers. I’ve also worked for PIVX since the start of this year, which has been full-time since April.
Efforts so far:
I’ve been a part of the following proposals
Ongoing efforts in which my roles are focused on UX/usability and documentation
My efforts outside of the proposal system are numerous, but include
Spearheading of Blockfolio signal efforts (followed through with support by fellow core team PIVians)
Conception and orchestration of the ongoing dev marketing/awareness series marketing effort
Creation of a 7,200+ word Business Analysis and Strategy internal use document
See cover image.
Creation of a ~1,000 word organisational structure strategy internal use document
Creation of a ~10,000 word brand analysis document
Working alongside random.zebra on UX/UI updates to the PIVX Core wallet.
Spearheading PIVX’s attendance at Provenance Seoul.
Updating and editing the PIVX.org website contents,
Ongoing creation of a Future-proofing surface level analysis internal use document (became 10k brand analysis)
Ongoing creation of a Brand guide document update
The problems PIVX faces:
While I cannot speak in-depth about solutions for strategic reasons, I’ve decided to shine light on some of the problems PIVX currently faces. I hope by doing so it can help bring confidence that I’m not without a plan moving forward.
As a DAO, PIVX has had a rather loose structure through its life so far. Individual teams have operated mostly in isolation when compared to a traditional business. As such, releases have not had strategically planned campaigns, tones, voices, timelines, or outlines. While the general ‘please whip something up for tomorrow’s launch’ has served PIVX well enough to this point, there’s great room for improvement here.
These are but a few examples I hope can give some idea on where PIVX stands, demonstrating that it must adapt to proceed.
When a new niche is identified, the first business to occupy it gains a significant advantage over those to follow. This advantage allows for what’s called blue ocean strategy—marketing that assumes little to no resistance or threats from competition. Dash and Monero have been fortunate enough to have this advantage over PIVX.
The chasm is a popular aspect of marketing theory that applies to technology. It can be represented by the graphic below
The chasm is a point in which the market shifts from early adoption to mainstream adoption, and many technology enterprises fail at this point. If you’re reading this, congratulations, you’re an early adopter of cryptocurrency. At this point strategies need to change—both in marketing and development—for a technology to advance into the mainstream. We can’t be marketing primarily to like-minded people, and we can’t expect to easily lure the competition’s supporters—the way forward is crossing the chasm.
My intention with this proposal is to officially take on a full-time role with PIVX as Marketing and Brand Strategist. I feel my breadth of skills and knowledge, strong relationships with PIVX the core team, and familiarity with PIVX place me in a unique position to suit this role. The following is a list of goals I have in mind
- Promoting and utilising further intrateam and interteam communication between the marketing team and other teams
- Unifying material put out by PIVX to adhere to the style guide and updated brand guide
- Ensuring all official PIVX releases are proofread by someone capable, and that tech facts are checked with knowledgeable, respected core team members for accuracy
- Managing and recording marketing material conception, creation, proofing, and release for accountability via spreadsheet or management software (depending on availability)
- Refining PIVX’s image and limiting promotional material promote a more superior product image
- Educating the masses on PIVX’s advanced technology
- More aggressively attacking the competition with the support of a document of organised, dev-vetted tech facts
- Developing cost-effective alternative marketing approaches that are low-effort, high-yield (guerrilla, controversial etc.)
- Identifying and capitalising on unexplored marketing avenues and opportunities
- Identifying and catering to specific audiences more often
- Further capitalising on ambassadors and translators, as well as executing on marketing strategies for large international markets
- Much more I prefer not to talk about due to sensitive nature
Initially I will draft up a marketing strategy document for internal use, which the marketing team will confer on and flesh out with the input of marketing team-members and other capable core PIVians.
1000 PIV for myself per month for 3 months. I generally dedicate at least 8, but up to 16 hours per day to PIVX on weekdays, and 4-8 hours on weekends (more if something big is happening).
3000 PIV over 3 months + 60 PIV for proposal fee (rounded up for a multiple of 10 monthly payment)
TOTAL 3060 PIV over 3 months at 1020 per month
I hope to continue serving PIVX to the best of my abilities with the backing not only of the core team, but the community and governance system. Thanks for taking the time to consider the proposal.
“mnbudget vote-many 2246884cb4d0d70c76a2d88114f5603def07e531a7edef9d07af1e1ee957c4ad yes” to vote in favor
“mnbudget vote-many 2246884cb4d0d70c76a2d88114f5603def07e531a7edef9d07af1e1ee957c4ad no” to vote against
"mnbudget getinfo 2246884cb4d0d70c76a2d88114f5603def07e531a7edef9d07af1e1ee957c4ad” to check the status
or "mnbudget getinfo MarketingStrategy2” to check the status