Angelo (and Kelsey) here. We’ve been longtime supporters of PIVX, love the project, community, and vision. We’re now in a place where we can selectively work with, and choose to support blockchain projects…and PIVX is our goto. Looking forward to being of use, and painting 2019 Purple with you all.
We are proposing an in-depth marketing and branding audit to discover what marketing objectives are needed to best position PIVX in 2019 and map out the steps required.
Taking the time to assess what’s resonating with the community (and beyond) is a powerful investment to help bring PIVX closer to becoming the world’s #1 privacy coin. We believe this is an achievable goal with the right insights.
The audit will report on the following areas:
- Analyze web traffic & social media data
- Dissect what’s working and what’s not working
- Assess messaging on all channels with a focus on pivx.org
- Sentiment analysis relative to similar projects
- Create and distribute survey to PIVX community
Our study will seek to answer the following questions:
- Is the messaging on PIVX’s website and marketing channels clear, simple and easy to understand?
- Are people resonating with the PIVX message?
- Which channels and efforts are producing the best results? Which areas need improvement?
- How is PIVX performing relative to other privacy coins?
- What can be done to increase the efficiency of PIVX’s message and further its reach?
We will provide an in-depth written report and a video overview discussing key findings and recommendations for community review.
5500 PIV (one time cost)
### Angelo Dodaro Bio
Angelo Dodaro is an advertising and marketing expert, entrepreneur and speaker with a special focus on blockchain and innovative technologies. He has spoken at the United Nations, Blockshow by CoinTelegraph (Las Vegas), Cryptospace (Moscow), Zero-In Tech Conference (Amsterdam) and many more events around the world on topics including blockchain technology and innovation in digital advertising.
Angelo is a trusted expert in the intersection between advertising, marketing and blockchain technology and has been covered in publications such as Forbes, CoinTelegraph, CBC, CTV, Strategy, Marketing Magazine, BBC, NullTX (formerly The Merkle) and more.
His work as a consultant has helped early-stage companies raise over $80 million in 2018 alone. While at Adbank, Angelo lead his team through “the most unique marketing campaign in ICO (Initial Coin Offering) history” that featured a viral video created by Emmy- nominated Zack Bornstein (SNL, Jimmy Kimmel). This was the springboard that helped Adbank get the attention of Fortune 500 companies and result in pilot campaigns of its blockchain advertising technology with the Austria National Tourism Office (ANTO), Red Bull Media and Adweek.
Angelo has consulted and advised companies such as Celsius Network, RedPen, Well, EVERY, Howdoo, 5th Element Group, and serves as a board member of the International Decentralized Association of Cryptocurrency and Blockchain (IDACB).
Kelsey Cole Bio
Named by CoinTelegraph as a Leading Female in Crypto and a recent recipient of the Decade of Women’s Frontier Woman Award at the United nations, Kelsey Cole has become one of the most famous women in blockchain. With an award winning history as of PR in Canada & Marketing Magazine’s Top 30 Under 30 Smartest Young Thinkers in Marketing, Kelsey Cole boasts a 10 year + career working on the biggest brands in the world. From product marketing at L’Oréal, to leading PR at Revlon Canada; Kelsey spent 6 years in corporate America before starting her own successful digital communications & advertising agency servicing clients like Tesla & TIFF. Kelsey is best known for her work as a creative, Canadian, technology thought leader and co-founder of the highly-buzzed-about Adbank.
Kelsey delivers keynotes on the marketing of blockchain technology, cryptocurrency adoption, digital advertising innovation, and tech for social good. She is a passionate and active advocate for female empowerment and gender parity and a leading female figure in the crypto space; landing her coverage in publications like Forbes and Coin Telegraph. Her work has lead to a collaboration with the United Nations to create more global dialogue around blockchain for the benefit of humanity and her role as co-founder and Creative Director of the SDG Impact Fund.
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