The official PIVX Ambassador Program established in the fall of 2017 as an early stage marketing initiative came to fruition in 2018 and with the help of some PIVX champions. Since then, there are now 21 Official PIVX Ambassadors. It’s had some funding early on and then privately funded in the summer of 2018. The rest of the time, Chad has volunteered his time and creativity to the program. We present this proposal on behalf of all our PIVX Ambassadors.
To continue to serve as an official PIVX support and care team, empowering, managing and equipping them in there endeavor to share PIVX in their region via events (meetups and larger events), one-on-ones, merchant adoption goals.
We also will support their efforts in delivering awesome, relevant and impacting content every week for PIVX main marketing as well as serving the local community channels. Gathering stories from Meet-ups and merchant relations working closely with the main PR team.
The 2nd phase goal is developing regional marketing teams to include hyper-local content, aiming to work with local artists and content creators to deliver the marketing materials in their language and voice as well as using images appropriate to their culture. Grow the marketing team!
This can be seen in our work with Ziscad (Japanese and Korean creative) Working with One Zetty (PIVXpress/Espaniol, meetups, merchant adoption, etc) Jeffrey in South Africa, (How Fast is your Crypto?, merchant adoption and videos, etc.)JoaquimF [Brasil] and Cacalillos [Colombia], javieralexvr [VE] We hope to use these as the case study to then find others in the regions where we have an Ambassador present. This includes funds to pay them.
We will continue to develop and protect the PIVX brand and its message by helping PIVX continue to progress with global brand awareness and product acceptance via designs for social media, prints, product designs, merchandise, videos, event marketing, sponsorships, newsletters, and more strengthening the market with a localized Strategy.
Overview of the program
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Chad and his work are now seen as thought leaders and brand experts around the globe, with crypto-investors and blockchain projects approaching us due to the success and impact of brand marketing. We have over the past year and a half increased our capacity to facilitate for the continued growth following our successful rebrand in January 2017. Our goal is to continue to develop and convey the PIVX brand to the market with a cohesive, creative, professional, and approachable message to ensure PIVX takes the next leap forward, and support the other emerging arms of forums, social, marketing, PR, video and paid promotion.
Rhubarb Media is a creative studio with 14 years of experience in local, regional and global companies and Chad, the Creative Director comes with over 25 years working in the creative communications market.
We gave birth to the PIVX name and brand and delivered the creative designs contributing to PIVX’s rapid growth along with a dedicated support team.
We also bring a strong strategic communications background in looking at new ways to market PIVX and improve our offerings as well as a strong dedication to maximizing our efforts and stretching the PIVX budget by equipping and empowering PIVians around the globe.
In addition, and perhaps harder to quantify, is the work that occurs “outside” the scope of brand development and creative. Although we spend a lot of time in production, because of our visibly, we are also a gateway to new investors. We are some of PIVX’s most vocal supporters and sales force bringing PIVX a ROI, not often attributed to our creative work.
PROPOSAL OVERVIEW AND CATEGORIZATION
The following is a breakout of the various levels of managing and supporting the Ambassador Program, the costs associated with each component, the people and team members involved
We will continue to utilize and expand upon utilizing Teamwork, our online tool for keeping all individuals and teams accountable and on task. Reports will be available on the forum and via the PIVX Ambassador channel.
Monthly audio call scrums (15 mins) with Ambassador team as they can attend.
21 PIVX Ambassadors (thus far):
Go to www.pivxambassadors.com
PAP Support Team
Chad Ballantyne - Manager and Design
Role: Coordinate the onboarding of new Ambassadors. Educate and provide tools wit the help of experienced PAs for success (How to run a Meetup, sales sheets for Merchant intros and setting them up with PIVX wallets. Support PAs is any design needs for events, merchant support, or localized marketing efforts via community social channels. Graphic Designer. Community manager.
PAP Core Advisors
OneZetty and Jeffrey
Roles: Design support
Role: Project Management
Categories supported in this proposal
BUDGETS - PIVX Ambassador Program
Total Budget for PIVX ambassador program, including project management
• 3000 PIVX/month
40% of Funds will be used as compensation to help support ambassadors globally. Aiming for P50/mth as they run meet-ups, engage with Merchants, buy products, rent space, spend time, etc. Specific criteria and guidelines have been developed as well as some tips for merchants are in the works. How to run a Meetup and other key resources will be added to the Ambassador part of the site.
- 1200 PIV/ Mth.
20% of Funds for social media competitions and giveaways/influencer competitions/giveaways for regional channels, including some PIVX wear.
The PURPLE BOX. (T-shirts, stickers, pens, pins hats)
- 600 PIV/mth
Creative Support for Localized Marketing Strategy and Ambassador management
40% of funds for management and content creation both in-house and working with local designers in other regions to support the regional efforts as well as the time to manage existing Ambassadors and to recruit, onboard and train new Ambassadors
• 1200 PIVX/month
We will continue to provide timely creative for Ambassadors including:
Electronic Documents, PPT templates, etc. for Conferences and Trade Shows to support local Ambassadors
Illustrations, Social Media Designs – Designs for Facebook, Twitter, Instagram, etc., Merchant Graphics (PIVX Accepted here, stickers, info cards, etc.). Regional Video production support.
Creative Advertisement for print as needed for regional marketing as well as main PIVX marketing as needed.
Merchant Adverts for signage, window wraps, etc.
Video Production support/training included in the Creative Content Support budget
For Sponsorship marketing - Chad will collect sponsorship videos and compile them for marketing purposes - compilation, editing, and marketing.
Creative Support included with the Creative Content Support budget
For equipping the athletes with the PIVX branded wear and other materials they need.
With much Purple Love,
Chad Ballantyne and Ambassador Team
Proposal name: AmbassadorSupport
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