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Active Marketing - RedByrd

Robin

New Pivian
Name: Marketing-RedByrd
Term: 3 cycles
Cycle Amount: 20,000 PIV
Total Amount: 60,000 PIV
Author: RedByrd
Receiver: RedByrd
Address: DBSviSiC8hNKvL2DszcMGR3AsvpAURxH9t
Created: Sept 10, 2024

(STILL EDITING)

Hello PIVians!

Thank-you all for helping me settle back into PIVX. The community has been very welcoming and supportive!
As I am reconnecting with the current ebb and flow of PIVX, I am also looking for areas under the marketing and educational umbrella where my services may fit best and offer the most bang for the buck. @Hawtch and I have been meeting regularly to brainstorm and build actionable task lists where we can work together and leverage both of our individual talents. (Thanks @Hawtch!) It also helps boost creativity and creative feedback on work that is in progress but not quite ready to post to the community for wider feedback. Ideal for us creatives! I believe that in the coming months we will be able to continue to hone this collaboration and look forward to bringing these concepts to completion.

I have also found that my animation services (Background - 15 years of animation and design) may be well used within multiple facets in the community. I have really enjoyed working with @Meerkat & @jskitty within PIVX labs to add animation to the beautiful designs from @Meerkat. @leacymk has also requested an update to an ad with animation and I am hoping to work with @Meerkat on adding some fun movement to her design. Stay tuned on this one!

I am also incredibly interested in educating the PIVX community (currently focused on new members) to help settle in and navigate the learning curve as I am doing. I have built the first draft of a ‘How-to’ video for the PIVX Promo - Rewards. You can find the link here: https://cloud.pivx.org/s/5WknQTmqZk7BkmP
PLEASE NOTE: This is in draft stage and I have received feedback from several members that include some small tweaks. The link has been posted in Discord.
I would love to continue to expand this series with recommendations from the community on priority and demand. @leacymk and I have chatted briefly about how to expand the series and I would love to continue this conversation to aid in building an overall plan.

If there are other members who would like to brainstorm animation ideas, please reach out!

Please note: I am submitting a proposal for 3 cycles. I believe this will allow us to build a plan that extends past one month at a time and aim for some larger goals. I understand that updating in the forum is good practice throughout the cycles. I will post updates there as we move through the Fall.

As always, if you have any questions or comments or recommendations - please reach out. I'm here.


I’m going to repeat this small section as I am still pretty new. :)

I’m …. old-new? Hello again. I’m an original PIVX investor & supporter and worked on smaller aspects on the marketing side of PIVX in the early years. I specialize in Educational Communication utilizing visuals as a tool to help drive messages home. I work within Animation and Design as well and Production Management for Science, Tech and the Visual Effects Industry. Essentially I’m a creative nerd.


PROPOSAL​

Deliverables​

  • Youtube Videos
    • Videos wanting to produce in tandem with @Hawtch (1-3 months period): New Intro video, Multiple PIVX vendor promo/ads, Chats #2, 'How-To's', Listings (Template for standard, custom for big), Comparison Vids (10 reasons PIVX wins vs Monero), Event vids or possibly PIVX Paladin street interviews.
  • Shorts/Reels
  • Paid Youtube Ads
    • I want to start creating ads and short videos that feature the ability of PIVX to be used practically anywhere on anything. If we can promote PIVX, our vendors/merchants, AND the fact that we have strong usecase...well, I think people will see PIVX as more than just an ol' faithful coin or an investment. The hope is the vendors/merchants will help promote us and share in return, and it will get people talking about us more.
  • Merch (Side)
    • Design 1-3 Merch designs with @Hawtch - the community can print and use (Might take a while, but plugging away at it)
  • Focused efforts on supporting Guapic and what he is doing with PIVX listings, partners, and growth.
  • Planning for Future Campaigns/Growth (In tandem with Redbyrd, Guapic, and others)
  • Animation
    • Support the marketing team for any social posts that would benefit from animation.
    • Support PIVX labs in any animation material requested for the new website UI.
    • Educational videos for YouTube and or Website integration. How-to Series.

Last months proposal update:
  • Youtube Shorts and Reels
    • Collaborated with @Hawtch to build a new YouTube closing logo sequence.
Screen Shot 2024-09-10 at 10.20.37 AM.png
Screen Shot 2024-09-10 at 10.20.53 AM.png

  • Animation of PIVX Labs graphics for new website
    • Completed - awaiting final go ahead from Labs team with final design.
  • Animation of social posts
    • 2000 Masternode animation completed (posted by @Hawtch & @leacymk). Produced in horizontal and vertical format.
Screen Shot 2024-09-10 at 10.13.31 AM.png
Screen Shot 2024-09-10 at 10.15.59 AM.png

  • News / Fastvertising ads/shorts
    • Available for needs - just message.
  • Youtube Paid Ads - static and/or vids. (See @Hawtch proposal)
  • Focused efforts on supporting @guapic and what he is doing.
    • Collaborating with @guapic & @Hawtch. Initial copy completed (thanks @guapic!) for a new video ’The Creation of PIVX', initial storyboard draft completed. Video collection - in progress. Aiming to have a draft of this completed within the next week or two.
Screen Shot 2024-09-10 at 9.38.04 AM.png

  • Planning for Future Campaigns/Growth (September)
    • Collaborating with @Hawtch - YouTube R&D in progress. Focussing on reach, SEO, Best times to post, Market trends etc… to get the most bang for our buck when posting.
In addition to the above, we also worked on the following ‘How-to’ video for PIVX Rewards: (Note - draft only and currently in review).

Screen Shot 2024-09-10 at 10.11.13 AM.png
Screen Shot 2024-09-10 at 10.11.04 AM.png



These may fluctuate more or less given big news, last minute priority tasks, or anything else that may take precedence demanding design/marketing help. I'm open to a task list and will chat with any members who have a need that I can help with. Please reach out.

Funding Breakdown​

  • Cycle Length: 3 Cycle (3 month) @ 20,000 PIV / Month
  • Total Quote: 60000 PIV
Thankyou, and please reach out with any questions or comments.

- RedByrd
 
I'm working on getting better at posting updates as we move along. Bare with me.
For now, here is an update on new social post animation Utilizing Meerkats beautiful design and adding a little movement.

Please find the following:
**Updated YouTube Short**

**Twitter seamless gif** (Only the sparkles animated as requested for Leacymck)

**Instagram Animation** (without YouTube outro)
 
Hello all!
Thankyou for your patience. I'm still getting used to posting here in the forum with updates, but I'm trying to get better!
I will update over the next few days some of the things that have been happening.

PIVCards Animation
Working with @Meerkat's wonderful design, we have added some fun animation that can be posted on Twitter, Insta, You Tube Short, Rumble. (Links posted in Discord for distribution and on PIVX Cloud)

_______________

Fastvertising Community request
In an initiative to try to gather Community Focus / Current event Interest and open Marketing brainstorms up to the Community. The following was released:

ADS AT THE SPEED OF CULTURE
We want to lean into some FASTVERTISING concepts this quarter and who better to ask for concepts than our wonderful community with their finger on the pulse!
The goal:
Concepts we can use in quick turn-around marketing that leverages Current events (Cultural or Social), Announcements, Controversial topics where we can highlight PIVX. This allows us to use current events to help get the PIVX message out to the world. Ideally the more humourous and trendy we can make our posts the better!
The Bounty: (Please note the Bounty was provided by @Hawtch and sent to @Sigge B for his wonderful & continued contribution.)
If your idea / concept is published on our social channels, you receive 100 PIV. It’s that easy. Plus, we will give credit for the idea by tagging your social account to help you get more followers!”
Timeline:
Deadline Oct 7th 12:00pm EST
How?
Reply to this post with any ideas / concepts / news and we will collect over the week. Please reply to this post to help keep things organized and ensure we don’t miss your idea!
What is FASTVERTISING?
Fastvertising aims to leverage the fleeting nature of consumer and media attention, allowing brands to “newsjack” and cut-though memorably while a topic is still top of mind and win oodles of earned media attention in the process. Win-win for PIVX. Please reach out to me with any questions / comments!

>> Follow-up. Sigge B and Hawtch and I had a wonderful conversation following this Community request and have recorded notes on some wonderful next step approaches that can be integrated into the marketing strategy including Community integration & an approachable community, Financial Privacy, Stability of PIVX through the years, Concept of Gambling vs Investing.
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_________________

BYOW Animation
Working with a request from @LeacyMcK, and working with @Meerkat's wonderful design, I am working on some fun animation that can be posted on Twitter, Insta, You Tube Short, Rumble. (any other format requests are open.
I will follow-up with a post on this soon with a link to final / sample files.

_________________

PIVX How To Tutorials
A large part of time is being focussed on Building this series out with @Hawtch & @JS Kitty.
Our initial focus will be on MPW Intro and New User short animated educational videos (ideally under 60 Sec) that will highlight and guide a new user through the steps. This is based on the new MPW release and will highlight the new design.
We are working as a team to prioritize the scripts, visuals, order of release etc.... to help maximize the impact and value for PIVX overall.
Ideally we can integrate this new video series into not only Social platforms, but also the New Website Update to be released as a How-to / FAQ visual approach.
As we launch the initial videos, our plan is to focus on more and more complex concepts within PIVX / the Crypto world to help PIVX be the leader coin in Community, Integration, Approachable Knowledge, Privacy (And I could keep going.... :) )
We are currently working on the initial branding concepts and finalizing the script for the first video. I will post updates as soon as I have them to share.
I would like to say thankyou to all that have been involved in the brainstorming of this thus far. I think this will be an amazing and provide valuable tools for the community. Let's keep it up!

As always I'm open to any convo / questions. Thankyou for having me.
 
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