Hawtch
Pivian
Name: YTubeAds-Hawtch
Term: 1 cycles
Cycle Amount: 10,000 PIV
Total Amount: 10,000 PIV
Author: Hawtch
Receiver: Hawtch --> Youtube Ads
Address: DSU4tLh6hXHdgQrGvy97KS25hhKJbkMqWY
Created: Sept 09, 2024
Hi PIVX community, Hawtch here!
I've been full time with PIVX since earlier this year. I work on Marketing PIVX to outside and within the crypto space. This is focused around managing the Youtube and Rumble page (eventually TikTok and more).
This proposal is for paid Youtube Ads. We have begun the first ad campaign on Youtube Sept.7th. As of writing this it has only been 2 days and the video has 4,800 views and has brought in 16+ subscribers. This has EXPONENTIALLY grown our Youtube channel in comparison to the other videos we have published and compared the growth in the last 6 months.
22 views. 0 likes. 0 comments. Unpaid/unpromoted video.
- The typical amount of views on our vids is roughly 40-50 views. This has been normal since taking over the YouTube.
- It’s not all about views when building a brand, but it is certainly one of the many factors indicating growth. Currently I’m ok with this level of views as we are consistent and growing.
- We will continue to refine our tags, hashtags, SEO and formatting hoping to be picked up by the YouTube Algorithm more.
- This 1000x more than the average video views since I have started. This is due to a couple factors - largest is $ per day spent on the promoted video. The other factors are how well the tags, description, target demographic, location and title match up with the video and finding the right tags & demographics to promote to at that exact time.
- If we assume things are consistent, than double the budget of what we are currently spending should double the views. Obviously that’s not always the case, but it will most certainly help ALOT! I can’t help but think how we can also promote using PIVX with our vendors/merchants and promoting incredibly bullish news @Jeffrey brings in!
- With a larger budget (I’m quoting x2 what is currently spent), I think we can put this ad in both skippable ads and promoted videos, OR we can add a second video to promote alongside this one - perhaps using both to cross reference and see what works / what doesn’t work.
- I would like to consider having more than one ad, possibly a YouTube Short or a static image version.
- I think we need to push ourselves to do more target market research, read peer reviewed studies, and do more in depth studies into YouTube Algorithms, in order to maximize our ad spending. This has already been the case and we will continue to expand on this.
- As seen below the channel has had significant growth in the last month, especially due to the paid marketing (video says 2.7k views because it was such fast growth, it needs to catch up on it’s caching or something):
Term: 1 cycles
Cycle Amount: 10,000 PIV
Total Amount: 10,000 PIV
Author: Hawtch
Receiver: Hawtch --> Youtube Ads
Address: DSU4tLh6hXHdgQrGvy97KS25hhKJbkMqWY
Created: Sept 09, 2024
Hi PIVX community, Hawtch here!
I've been full time with PIVX since earlier this year. I work on Marketing PIVX to outside and within the crypto space. This is focused around managing the Youtube and Rumble page (eventually TikTok and more).
This proposal is for paid Youtube Ads. We have begun the first ad campaign on Youtube Sept.7th. As of writing this it has only been 2 days and the video has 4,800 views and has brought in 16+ subscribers. This has EXPONENTIALLY grown our Youtube channel in comparison to the other videos we have published and compared the growth in the last 6 months.
Deliverables
- One paid ad for the month of October.
- I may do a second additional ad that aims at different target markets or perhaps has been modified to be quicker (skippable ad) or a version that is a static image.
- Analytics shared on the video(s).
- Planning future ad campaigns (sharing WIP in forums and Discord)
- Merchant/Vendor promo (hoping to get cross collab or atleast get promoted back).
- Educating on privacy
- Humour based
- Refined Multiple target markets after expanded market research.
- Static ads.
Funding Breakdown
- Proposed Amount: $2500usd (10,000 PIV)
- Breakdown: 625 PIV/week or 89.28 PIV/day.
- Cycle Length: 1 Cycle (1 month)
- Total Quote: 10,000 PIV
Report
We’ve been getting a significant amount of views compared to previous videos. Below breaks down the analytics. This is based off of paid ads at a daily budget of $40cad per day. Let me start with an example of unpaid video and paid/promoted video:1. 2000 Masternode holders (posted Sept 4th)
https://youtu.be/LWozYpZKljY?feature=shared22 views. 0 likes. 0 comments. Unpaid/unpromoted video.
- The typical amount of views on our vids is roughly 40-50 views. This has been normal since taking over the YouTube.
- It’s not all about views when building a brand, but it is certainly one of the many factors indicating growth. Currently I’m ok with this level of views as we are consistent and growing.
- We will continue to refine our tags, hashtags, SEO and formatting hoping to be picked up by the YouTube Algorithm more.
2. This isn’t Fine. Helping Take Back Your Privacy. (Posted Sept 8th)
https://youtu.be/HFVKGmDqCls?feature=shared
5,400 views. 16 likes. 1 comment. Paid/promoted video ($40cad/day or roughly $1200cad/month).- This 1000x more than the average video views since I have started. This is due to a couple factors - largest is $ per day spent on the promoted video. The other factors are how well the tags, description, target demographic, location and title match up with the video and finding the right tags & demographics to promote to at that exact time.
- If we assume things are consistent, than double the budget of what we are currently spending should double the views. Obviously that’s not always the case, but it will most certainly help ALOT! I can’t help but think how we can also promote using PIVX with our vendors/merchants and promoting incredibly bullish news @Jeffrey brings in!
- With a larger budget (I’m quoting x2 what is currently spent), I think we can put this ad in both skippable ads and promoted videos, OR we can add a second video to promote alongside this one - perhaps using both to cross reference and see what works / what doesn’t work.
Summary
- If we continue on this pattern of research, professional ads, and consistent brand growth, I think we will see some excellent growth. Mastering the ads side of things on YouTube will also help us INCREDIBLY for future messages and updates to our systems/tech.- I would like to consider having more than one ad, possibly a YouTube Short or a static image version.
- I think we need to push ourselves to do more target market research, read peer reviewed studies, and do more in depth studies into YouTube Algorithms, in order to maximize our ad spending. This has already been the case and we will continue to expand on this.
- As seen below the channel has had significant growth in the last month, especially due to the paid marketing (video says 2.7k views because it was such fast growth, it needs to catch up on it’s caching or something):
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