Active Hawtch.Mrkt.Dec

[talhatr]

As the so-called “bad guy” of recent days, I would like to share some feedback.


I have no doubt that everyone is trying to do their best for the progress of PIVX. However, when we look back objectively, it is impossible to ignore some serious shortcomings.


Hawtch, I respect the work you do. Everyone is trying to contribute within their own scope. That said, it is difficult to say that the current marketing outputs truly reflect PIVX’s potential and long-term goals.


Have you ever considered that PIVX has very weak and ineffective marketing channels?


Despite receiving one of the highest marketing payments, the PIVX Marketing channel currently lacks any real functionality. Providing support to community members is, of course, valuable, and I appreciate that. However, there is a clear distinction between community support and marketing production — and these roles should not be treated as interchangeable.


I have raised this issue before. Almost all views on the PIVX YouTube channel come from paid advertising. There is little to no organic engagement. No meaningful comments, no sharing. Content production is weak and far from sustainable.


Do you not think that the marketing output delivered in exchange for approximately $3,000 USD is insufficient in both quality and quantity?


Additionally:

• The PIVX Marketing X (Twitter) account has been completely inactive for months.
• Between September and December, only 4 short videos and 1 long-form video were published on YouTube.
• The comment sections under YouTube videos are filled with bot comments, with almost no organic engagement.

I acknowledge that you are qualified in marketing. However, at this point, I believe the following question must be answered clearly and measurably:


What concrete and measurable value have you added to PIVX from a marketing perspective?


I am not currently a Masternode (MN) owner, but I may become one in the future. Therefore, asking these questions is not merely personal criticism; it is essential for the long-term sustainability of the project.


PIVX will continue to move forward even if we do not receive funding. What truly matters is whether this progress is happening with the right strategy and the right priorities.


Frankly, I would say we are at a zero level when it comes to YouTube. We know that two people are actively receiving marketing funds, and that these funds account for 10% or more of the total budget. Despite this, the results clearly fail to justify the expenditure.

• PIVX Marketing X account: Last engagement was months ago.
  
  
  https://x.com/PIVX_Marketing
  
  
  
• PIVX YouTube channel: Videos are filled with bot comments, with almost no organic engagement.
  
  
  
  
  
  
  
  Perhaps it is time to question certain things and act accordingly.
  
  
  Marketing should be one of the most critical drivers of a project’s growth. And if more than 10% of the budget is allocated to the marketing team, then clear, concrete, and measurable outcomes must be delivered for marketing.
  
  
  I hope the currently active MNOs approve the proposal in a positive way and provide you with the opportunity to continue working for another month.
  
  
  Regards.

 

[talhatr]

As the so-called “bad guy” of recent days, I would like to share some feedback.


I have no doubt that everyone is trying to do their best for the progress of PIVX. However, when we look back objectively, it is impossible to ignore some serious shortcomings.


Hawtch, I respect the work you do. Everyone is trying to contribute within their own scope. That said, it is difficult to say that the current marketing outputs truly reflect PIVX’s potential and long-term goals.


Have you ever considered that PIVX has very weak and ineffective marketing channels?


Despite receiving one of the highest marketing payments, the PIVX Marketing channel currently lacks any real functionality. Providing support to community members is, of course, valuable, and I appreciate that. However, there is a clear distinction between community support and marketing production — and these roles should not be treated as interchangeable.


I have raised this issue before. Almost all views on the PIVX YouTube channel come from paid advertising. There is little to no organic engagement. No meaningful comments, no sharing. Content production is weak and far from sustainable.


Do you not think that the marketing output delivered in exchange for approximately $3,000 USD is insufficient in both quality and quantity?


Additionally:

• The PIVX Marketing X (Twitter) account has been completely inactive for months.
• Between September and December, only 4 short videos and 1 long-form video were published on YouTube.
• The comment sections under YouTube videos are filled with bot comments, with almost no organic engagement.

I acknowledge that you are qualified in marketing. However, at this point, I believe the following question must be answered clearly and measurably:


What concrete and measurable value have you added to PIVX from a marketing perspective?


I am not currently a Masternode (MN) owner, but I may become one in the future. Therefore, asking these questions is not merely personal criticism; it is essential for the long-term sustainability of the project.


PIVX will continue to move forward even if we do not receive funding. What truly matters is whether this progress is happening with the right strategy and the right priorities.


Frankly, I would say we are at a zero level when it comes to YouTube. We know that two people are actively receiving marketing funds, and that these funds account for 10% or more of the total budget. Despite this, the results clearly fail to justify the expenditure.

• PIVX Marketing X account: Last engagement was months ago.
  
  
  https://x.com/PIVX_Marketing
  
  
  
• PIVX YouTube channel: Videos are filled with bot comments, with almost no organic engagement.
  
  
  
  
  
  
  
  Perhaps it is time to question certain things and act accordingly.
  
  
  Marketing should be one of the most critical drivers of a project’s growth. And if more than 10% of the budget is allocated to the marketing team, then clear, concrete, and measurable outcomes must be delivered for marketing.
  
  
  I hope the currently active MNOs approve the proposal in a positive way and provide you with the opportunity to continue working for another month.
  
  
  Regards.

I would also like to add that I believe this proposal should be approved.
However, I think making some adjustments to the task distribution would significantly improve efficiency. Marketing should be one of the strongest aspects of any project. For this reason, I believe focusing your efforts entirely on marketing, content creation, and promotional strategies would be far more effective.


Given that you are already working within a limited time frame, trying to do everything may lead to losing focus on your core strengths.


I hope you have a successful proposal period, and afterward, you can fully focus on marketing, producing active and consistent content. AI tools have advanced significantly, and it is now possible to create many professional-quality videos in a very short time.

 

[RedByrd]

I can speak to part of this.

I agree completely that Marketing should be one of the strongest aspects of any project. If we build something amazing but don't tell people about it - how will they know?
We have been at battle with this for a long time. Marketing is not as easy as creating a simple graphic in AI. It needs to have a tiered plan that the entire community can help support.

@Hawtch is INCREDIBLY good at Branding and video creation. His Brand guides are top tier and are the backbone of many PIVX brands as well as the Ambassador Program Full Brand. This is not a talent to be overlooked.

The video production can be incredibly valuable when we have a strategy and purpose driving it with clear messaging and intent. For example, when we partner with another organization eg: Travala - creating a Marketing video to cement the relationship and market the new relationship is key. It offers 2 things. 1. Loyalty & Support from PIVX and 2. Access to a new Community through the new Partnership. This can be a key leveraging strategy that can excel Marketing exponentially very quickly. This requires planning and communication, but also very time intensive.

Because PIVX runs off of individual proposals, it naturally creates a Silo effect within the community - something that we are trying to shift with TownHalls and monthly meetings so that we can align together.

- RedByrd.