Title: Social Media Manager 2020Q2. Name: SMS_2020Q2 Term: 4 cycles Cycle amount: 1250 Total amount: 5000 Author: @LeacyMcK Receiver: @LeacyMcK Address: DLA5tiG6iT2PUYFiHdwsqb3qh1SLrXLPP5 Created: February 28, 2020 Status: Proposal
The PIVX Social Media efforts are currently performed by the Community, with no single person to help coordinate and unify everyone’s efforts. We are doing well but could be doing much better. My goal with this proposal is to become that ‘Manager’. Initially, I would like to simply add the @_pivx Twitter and Facebook accounts, to the @PIVXcommunity, and Instagram accounts I already manage.
The focus on all my efforts will be to dramatically increase engagement, with a drive to clear out all bot/fake followers using organic growth methods only. Further, I will follow the philosophy of working smarter, not harder and will be encouraging and involving the extremely valuable PIVX Community. The ultimate goal is to ‘clone’ this role in each of the current and future PIVX Communities.
This proposal covers the social media channels listed below.
Twitter (@_pivx and @PIVXcommunity)
I have selected a term of 4 months, to align with fiscal quarters following it. As such, this proposal will cover March, April, May and June. The plan is to submit a new proposal in June, to cover Q3.
I am not asking for the 50 PIV proposal submission fee to be refunded.
Each cycle (750) will be allocated to myself and (500) for tips and rewards for ones that assist, and contests.
1. Define a clear separation of what content should be in each social channel:
Each social channel is different both in functionality and audience. Still, there will be content overlaps for most of them. However, in some cases, there needs to be clear separation such as the differences in content for @_pivx and @PIVXcommunity Twitter accounts. A recent Twitter Poll made the content separation details clear for Twitter. The Community will be consulted for other social channels too.
2. Removal of bots/fake followers:
There are tools that make the removal of fake accounts for Facebook and Twitter. While this will cause short term ‘pain’ watching numbers drop, (Estimate 15-20%) it is necessary since the quality of our followers is an important metric to Facebook and Twitter when ranking the PIVX accounts. It also makes it easier to compare engagement stats, because real people engage, and fake/bot accounts do not.
3. Strategic cross-promotion of all PIVX related areas:
PIVX, PIVX Community, PIVX Foundation, PIVX Gives, PIVX Alliances, PIVX Sports, PIVX Ambassadors.
4. Promotions including the following specific efforts:
New Privacy Protocol
Tips to PIVIans who ‘Step Up’ to fill a role
Showcase other like-minded privacy Twitter and Instagram accounts.
5. Add PIVians to the Social Media team:
Proper effective Social Media tasks require significant time. Many PIVians have their favourite Social Media channels and are spending time there anyways. Encouraging those people to ‘Champion’ each specific channel will make things much easier, promote engagement and give them recognition as they grow the account.
6. Significantly increase engagement:
Posting is not enough. Liking helps but is not enough. Engagement with people inside and especially from outside the PIVX Community is key.
7. Experiment with new tools and ideas:
We have seen amazing results with extremely low costs, using CoinKit, monetized tweets, and individual reward tips, Some people initially see these as ‘paid advertising’ due to the rewards. However, the amounts paid to individuals are so small, clearly, they are doing it because they love PIVX and appreciate the recognition which is exactly what we want.
Coinkits QR Gift Codes. These can be sent offline, and across other platforms, making this a great asset for an unbelievable ROI. It is new, but we are looking forward to trying it because it could prove to be even more successful than even the Monetized Tweets.
Spring; growth of Cryptocurrency,.
UPF~PIVX backpack giveaway.
Name the caption for this image.
Ideally 1 contest per month
In any effort, there are both indirect and direct outcomes. Each month I will post analytics. I will comment on what I perceive as what worked well, and what I feel there is room for growth if warranted.
The high-level goals I will follow are:
Positive noticeable results with growth and exposure across all 4 PIVX Social Media Channels using a 100% organic grassroots approach.
- Create a balanced mixture of posts for technical and non-technical people.
- Create roles and encourage PIVians to ‘step up’ and fill those roles.
PIVXcommunity Twitter account:
While the account was created earlier, I started focusing on growing it in September 2019.
Contests and Engagement rate of Monetized Tweets:
Dec 01: Tis The Season To Give! 4.3%
Jan 17: Shapeshift - You forgot PIVX. 2.7%
Feb 09: Valentines 4.1%
NOTE: Approx 98% of our tweets have 1.8% to 5.6% engagement.
Twitter considers 0.33% to 1% a High Influencer score.
Snappy is Back! Privacy Chats 2020
PIVX on Instagram: “Want to know what it will be like when you've downloaded #PIVX's advanced QT based Core Wallet, 4.0? Then compare it to other #crypto…”
#HowWellDoYouKnowPIVX , a weekly poll for Twitter has been added to Instagram with favourable results, these will continue throughout March.
I would like to give special thanks to @sigge B and @Marii’Chuy(Venezuela) for their support and stepping up these last 4 months. I look forward to working with them, @PIVXEspanol and other community members as we grow PIVX Social Media world wide.
Thank you for reading my proposal and for your confidence in me with the prior two proposals that passed.
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