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Archived Marketing and Advertising Proposal V2

danielle

Administrator
ElysiumcoreX
4
Jun '18

This new proposal replaces the last one submitted for May super block voting cycle. We have included additional sample work done during late May by both Elysium and Veramis, and we have also provided clarification as to how budget will be managed.
June 10, 2018 Update: Added 3 new sample work by ElysiumcoreX and 1 new sample work by Veramis done during early June.
Marketing and Advertising Proposal
Primary goal of Phase 1

Communicate PIVX’s vision, mission, and its many benefits over other currencies via compelling creative content. Key areas
  • Improve customer engagement and activities
  • Deliver a modern brand
  • Increase traffic to primary website and social channels
Increase brand awareness
  • Targeted content especially to penetrate new markets while having a strong brand personality through our social channels such as Twitter, Instagram, Youtube, and Reddit
Clean up brand image
  • Provide clean, modern, flat, and minimal design
  • Consistent designs across all channels (similar vibe, brand unification to deliver a compelling message)
  • Art Direction, Photography, and Typography
Explore and inform
  • Stay up to date on all aspect of the technology
  • Inform the user base of upcoming events, tech features, releases, and milestones
  • Create fun, informative content: infographics and later introduce animated content i.e. explain technology, create more elegant and rich media
  • Create and maintain a comprehensive catalog of easy to understand guides. Example: Guides to help people most effectively and conveniently invest, use existing and upcoming wallet features, and achieve the highest level of privacy
  • Digital and physical literature with messages aimed at key markets. Example: “Why PIVX?”, a 2-3 page digital brochure that condenses the use cases and rationale for using and integrating PIVX, that can be shared digitally or printed for events
Listen to feedback from user base / Core developers / support team
  • Use tools to monitor and measure metrics and discover what is being said
    about the brand
  • Listen and identify potential issues
  • Monitor and measure effective campaigns
  • Refine strategy based on proven numbers * We will collaborate with Kristen (Research & Content Amplification Proposal) as well as utilize our own metrics
User engagement
  • Engage with key influencers in crypto industry
  • Provide positive content and feedback
  • Deliver relevant content

Budget & Team

ElysiumcoreX: 20+ hrs a week: Social strategy, Creative direction, Art Direction, Design.
1,500 PIV a month
ElysiumcoreX is a creative director with 10+ years experience. He has worked at various top NYC creative agencies such as AKQA, Ogilvy, and Digitas, and on major brand name accounts such as AMEX, J.P. Morgan, and Pimco.
He is currently working in Japan in FinTech Design / UI / UX, Creative Direction, and is also a professional photographer who has shot at Tokyo Fashion Week. Some of his PIVX contributions include designing the latest PIVX Core Wallet and initiatives on the new PIVX.org website.


Veramis: 15+ hrs a week: Technical content, Strategy, Support.
350 PIV a month
Veramis is a sales manager by trade, and has been a content writer for the Unity project since January, 2018. He has been in the PIVX community since early 2017 and has also helped with PIVX marketing for a short time.
Some of his PIVX contributions: coordinated Ledger hardware wallet integration, FUDbusters content with Turtleflax and Fuzzbawls, and helped create privacy coin comparison chart data and 2018 Roadmap text.


Marketing Funds Pool
650 PIV a month

Discretionary funds pool for marketing and advertising opportunities. A detailed list of possible projects and prices will be made public to solicit feedback and allow people to donate to the marketing funds pool in general or towards specific projects.
Examples: Professionally made animations / videos, ads, press releases, engaging agencies/individual creatives, business development, major release campaign, etc. Managed by ElysiumcoreX.


Proposal Submission Fee
50 PIV

Proposal set to automatically re-submit for 12 months. The 50 PIV will go into the discretionary marketing funds pool for any months where there is no such fee.

Total: 2,550 PIV a month Accountability
  • A monthly progress report will be made publicly available. Finished deliverables will be catalogued for easy public review. Online feedback, user engagement, and growth metrics will be utilized to ensure we deliver the best product possible
  • A monthly accounting of funds will be made publicly available
  • Any excess funds will go to marketing funding pool and used solely for its purposes
  • Every 3 months compensation will be reevaluated. If PIVX value is steadily $4-8/PIV, compensation will not change. If steadily <$3.5, 50% more will be asked for. If steadily >$10, reduced by 33%. If price changes beyond these two thresholds, we would engage the community to see what would be fair compensation.

Sample Work
Link to compilation of high resolution images and sample work by Elysium and Veramis
ElysiumcoreX
Recent Work (early June):

HEDYxef.jpg2405x1868 659 KB
fXjagXV.jpg1200x900 213 KB
rfv80QA.jpg1568x981 45.6 KB


Recent Work (late May):

ZUUXJjm.png5317x3193 317 KB
pd7XcRr.jpg1906x1070 249 KB
k35dOCU.jpg1920x1000 234 KB
a7sN7mZ.jpg1920x1000 348 KB
hN9pFj9.jpg1920x1000 524 KB


Past Work:

BKKU41e.jpg2880x1796 726 KB
A0HXtyX.jpg2880x1800 630 KB
ZtdrOlr.jpg2880x1800 600 KB
zIgMbrx.png1440x1024 85.6 KB


Veramis
Recent Work (early June):
  1. Draft for PIVX Newsletter - Issue 8 2
Recent Work (late May):
  1. PIVX Wikipedia-style article written and formatted in Wiki markup 1
  2. Blog post text (logo by Elysium): PIVX zDEX Well Positioned Against Potential Privacy Coin Regulation in Japan 1
  3. ELI5 (Explain It Like I’m 5) guides to submitting proposals on forum and blockchain, with formatting code cheat sheet. 1 (Please note: A brand-consistent template would be designed by Elysium and used for such text content before public broadcasting)

Future Plans

After phase 1 is achieved, the foundation will have been laid to pursue later phases. It is necessary to update design and branding and create primary creative content before phase 2 and later can begin. Phase 2
  • Engage professional marketing agency, for PR to effectively convey PIVX’s messages to the right audiences, and for media relations to secure media coverage
  • Collaborate with professional animation studios to create content that informs audience about PIVX as a brand and showcases its technologies with animation / illustration
  • Create comprehensive PIVX knowledge base as well as cleaner content via Medium
Phase 3
  • Engage users with the help of copywriters and community managers
  • Collaborate to enhance existing content creation with a similarly unified message
  • Comprehensive merchant adoption and partnership programs

Vote Details
Marketing-and-Ads;
Hash = 40077125f3a5ac40a5b3acebdf1b94496c7a7e260addcd77432678595f545efa
To vote yes:
mnbudget vote-many 40077125f3a5ac40a5b3acebdf1b94496c7a7e260addcd77432678595f545efa yes To vote no:
mnbudget vote-many 40077125f3a5ac40a5b3acebdf1b94496c7a7e260addcd77432678595f545efa no To check status:
Please see the PIVX Masternode Payments Information Webpage and look for the proposal with the hash above (we accidentally reused Marketing-and-Ads name, mnbudget getinfo shows first proposal’s information).
 
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