Active PIVX Marketing+

[WizardWam]

Title: PIVX Marketing+
Name: PIVX_Wams
Term: 1 Cycles
Cycle Amount: 24109
Total Amount: 24109
Author: Wams
Receiver: Wams
Address: DPYvMcQTDHunzADhVwnK1AmeswmXqjgzi1
Status: Active
Vote Hash: b71d9cd4c700f9d5dc5f41db669a41d80d1d27ea0992e2aadf8c2a441d94db04

Please provide your thoughts members of the DAO , thank you for your patience.

Greetings PIVIANS!

My name is Wams, this thread marks a completed January 2026 - Mid February 2026.

A little bit about me, I am an Art Director, Marketer and Designer by trade, I have worked on projects facing many online and offline channels, working with huge international level brands, agencies and marketing campaigns.
Please see attached my Linkedin for more information as well as my portfolio link:

www.linkedin.com/in/wamiq-majothi-355754158/

https://www.behance.net/thestudio_nyx

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Here lays a summary of my proposal for the March cycle for those who are time sensitive:
Deliverables:

• I aim to run ongoing paid campaign split tests, allocate budgets based on performance, and scale the leading platform during the third cycle.
• I aim to maintain a publishing frequency of one to three posts per day including videos.
• I aim to deliver end-of-cycle performance reports for paid and organic activity with strategic next-step recommendations.
• I aim to continue providing on-demand marketing and design support to DAO members.
• I aim to ensure weekly outputs are cross-posted appropriately, including X.com formatted assets for the Twitter social team.
• I aim to continue Spanish content localization in collaboration with Ambassador Elena for the Spanish Instagram page. (Thanks for your hard work Elena)
• I aim to align messaging across Instagram, Facebook and LinkedIn through coordinated narrative development for Q1 2026.
• I aim to maintain consistent content scheduling to support audience growth and broaden regional reach.
• I aim to coordinate with marketing members to ensure CTAs, announcements, weekly updates and DAO initiatives are accurately represented across platforms.
• I aim to introduce weekly communication intake from non-marketing DAO members to assess messaging needs and provide rapid marketing support. (Please contact me if you need help with graphics)
• I aim to continue paid media execution on the best performing platform with a minimum budget of $10 per day. ($300 total)
• I aim to implement a marketing plan drafted by me, and adjusting it according to marketing teams needs (Meeting to take place during the week of the 16th of February)

Finally to the time sensitive, please see full report for Jan cycle attached as well as a full breakdown of aforementioned proposal in the form of PDF with the links provided, keep an eye on the replies to this thread for a preview into the new proposed cycles metrics (See attached report for Jan/Feb).

https://cloud.pivx.org/s/EP7tJ2AeEs98sW7 - Please see full documentation here - Including Marketing Plan, Cheat Sheet, Report for previous cycle as well as the new proposal. (Receipts of ad budget spend also in this folder)
https://forum.pivx.org/threads/marketing-plan-pivx-new-direction-your-dao-vote-is-needed-non-masternode-voting-open-to-all.2957/ - Please see this link for a complete summary of the marketing strategy (TBD in marketing meeting).

Please see below links to each social account currently under my care:

https://www.instagram.com/pivxcrypto/

https://www.facebook.com/PIVXCrypto

https://www.linkedin.com/company/pivx


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Below please see a preview and discussion of what is present within the provided documents for the report and proposal:

The above image represents highlights of the three social medias: Facebook, Instagram and LinkedIn's success during my intervention period between November 1st to Present.

Here is a summary of the results of this period - an extract from the document:

The January–February period of 2026 saw some awesome insightful results and data points to take note of. There have been quite a few
improvements to each platform's metrics, some heavily benefitted from a paid media budget, while others performed above
global average in stats such as CTR and reach.

Some notable improvements, and I'd like to emphasise this point as a motivation to use paid media from a boosted post position rather
than a campaign or ad paid media position, is that on LinkedIn, a boosted post of our developer position opening was promoted on
a minimal budget of about $85. This resulted in an incredible 90,000+ impressions and almost 50,000+ reach, meaning unique
users seeing this ad. This, along with the new boosted ad on LinkedIn (currently running, to be shared by the next superblock cycle,
watch comments), has brought the total impressions of the PIVX LinkedIn page up to 123,000 impressions! That is a +41,000% increase
in impressions, and it is still growing. Keep in mind this is all done with a tiny ad spend of about $85 to $100 per week ad cycle.
This is not totally positive, as the CTR for the job listing didn't prove to break above the average global count; however, it has revealed
the potential of spending budget on boosted content versus campaign targeted content.

What this has led me to do is implement a campaign on Meta, running a new marketing material video for that effort, and comparing
this current cycle against a boosted Meta ad which will roll out on Monday the 16th of February, so as to compare the performance
of boosted ads on the Meta platform.

Other results which seem positive in the previous cycle are the fact that organic content on Instagram performed at 19,000+ views versus
a 6,000+ view rate during the period I have been invested in PIVX. This shows that the consistent posting and 80/20 strategy
is not only effective, but also cost effective, as not a cent was spent to get more than 3x the value of paid media at the current budget level.
We see a similar trend for Facebook, where 25,000+ views came solely from organic posting and content, while a fractional but still effective
4,100+ views came in from paid media on the Facebook platform.

There is another metric I'd like to share from the results of the previous cycle: 13,000 views received from current followers (noting the current
audience's low engagement rate), and 12,000 views from non-followers. Why this is significant when compared to previous months is that
the non-follower viewership has drastically improved, showing that the algorithm has granted us the trust to push our content to non-followers,
which should result in a new audience fostering with higher engagement as we find the right users on each platform.

I'd like to finish off this report summary by encouraging you to seek out the metrics in the full report, check out the new marketing strategy,
and note that the strategy is still being adjusted and in discussion. Finally, note that while there might be great improvements, I'd like to keep
everyone grounded that at some point we will see a stabilisation of these metrics and a more fair assessment of their effects for PIVX.

The following is a preview into the report:

Above represents some great metrics coming out of each platform, there is a breakdown summary below each of the charts talking about the metrics. See the full report for a full in depth 27 page breakdown of the performance our marketing efforts.

If you would like a further look into the metrics of each social platform, please check out the full report attached above in the link near the summary section.
Also please keep an eye on the comments for a preview into January / February metrics.

Here is a look at some of the Spanish content that I have been giving support to:

Thank you Elena!

----

Here below lies the current Proposal:


This particular slide is meant for ANY member of the DAO, including the social team, ambassador program and otherwise, who might need to my support.
-- PLEASE REACH OUT TO ME. @canofmana on discord. --


To see the complete proposal please see the link near the time sensitive summary, to check out the full breakdown and PDF.

Funding:

I am requesting 24109 PIVX for this cycle for continued support and the list of deliverables mentioned in summary section.

Out of the 24109 PIVX, about 3159 PIVX as of (15th FEB 2026) will be allocated to the marketing budget about $300.00 USD.

I can then continue the paid adverting during the Q1 period of 2026.
Receipts for paid media will be posted upon complete at the end of January and during the next superblock period.

My thanks,
Thank you for all the amazing support!

Your wizard marketer

-Wams

@Can of Mana - Discord
@Wams TheWizard - Telegram
@tome_worm - Instagram , get to know the man behind the marketing.

mnbudgetvote many b71d9cd4c700f9d5dc5f41db669a41d80d1d27ea0992e2aadf8c2a441d94db04  yes

To Vote NO for this proposal:

mnbudgetvote many b71d9cd4c700f9d5dc5f41db669a41d80d1d27ea0992e2aadf8c2a441d94db04   no