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Active RedByrd - Nov 2025

RedByrd

Pivian
Name: Marketing RedByrd 11-2025
Term: 3 cycles
Cycle Amount: 30,000 PIV
Total Amount: 90,000PIV
Author: RedByrd
Receiver: RedByrd
Address: D8Bwg2Ze8w7YAbRFTxGYsjSLdyMK8bYkJA
Created: Nov 12, 2025

_______________________________________________________

Hello all!

Overall:

Thank you again for allowing me to be a part of this incredible community. It's a pleasure to engage with you all daily.
My focus has remained on the Ambassador program Project Management. We have an amazing team and I aim to allow for team discussions and changes. Together I believe we are building an amazing and scalable program.
I am still available to assist with Marketing / Graphics / Animation pending time availability and I use these skills within the Ambassador program. Please reach out if I can assist in anyway.

Ambassador program Proposal Updates can be found here:

This is likely a better place to review our progress from the last month.
For the time being, my proposal remains independent from the Ambassador program.
__________________________

Below if very similar to my last proposal, similar goals and roles. Please reach out if you have any specific questions.

Ambassador Program:
I'm genuinely excited about the potential of our Ambassador Program for deep integration within our community and outreach to new PIVians. We're currently in the planning stage, and I want to acknowledge everyone contributing to the brainstorming and development efforts. Your input is invaluable!
We understand the program will evolve over time, so we're focused on building a strong foundation and adapting strategically. Open and constructive communication will be vital as we aim to explore new opportunities for PIVX.

Note: I have submitted for 3 cycles. If something with PIVX globally or the program drastically changes in the next month, I will adjust and re-submit my proposal accordingly.
The more the program grows, the more time I'm finding the program requires. It is leaning quite heavily to full-time hours. We have an amazing team that continues to step up and take resonsability within the program which allows me to focus more energy on building the backbone of the program vs. the minute details of the day to day.

Our continued goal:
  • Amplify human interaction
  • Embrace bold storytelling
  • Stay agile and authentic
We aim to cultivate a community of advocates and paint the world purple!

The Why:
The Ambassador Program is key to increasing awareness and adoption of PIVX. By leveraging passionate advocates for grassroots marketing, we can reach diverse and new audiences. Ambassadors will educate potential users / retailers / partners about PIVX's unique features and enhance public understanding. Through events and content creation, they will foster trust and knowledge, making PIVX approachable and reinforcing its market position.

The Role:
We have made significant progress in developing the program structure and wish to continue refining it. Initially, responsibilities will focus on establishing a framework for program development and engagement.
We aim to recruit many new Advocates before the end of the year and ideally have the support and resources set up to support it.

Key Responsibilities:
  • Define objectives and build the program framework.
  • Develop training materials and resources.
  • Guide recruitment and onboarding.
  • Facilitate communication and idea-sharing.
  • Create engaging content.
  • Gather feedback to improve effectiveness.
  • Implement success metrics.
A few of our wins (there are a lot of others, but these are some good ones and thanks to those involved!):

Next steps:


1. Flush out the compensation piece for Ambassadors. All levels of compensation are being currently discussed. They we will host a vote. If MNO's have thoughts on this, please share below.
2. Finalize website content and launch - completed
3. Flush out pilot program & resources - In development - currently working with Hawtch and SmartClem on 5 new Educational PIVX modules.
4. Build initial branding elements and program content & link to @Smartclem Learn and Earn. - Completed
5. Encourage internal discussions from current community to help flush out the program details and the ideal initial approach.
6. Build a baseline reporting process - in progress
(and the other 19 items I have on my to-do list! Happy to discuss or list if anyone wants to chat. :) )

Ultimately, we continue to flush out the following:

Key responsibilities may include, but are not limited too:

• Defining Objectives - Building the foundation of the Pilot program with a phased approach.
• Defining Roles and Content - tasks and assisting in building training materials and resources necessary for the various phases of the program. Ideally we also use this opportunity to expand and engage a team that is interested in building and expanding the Ambassador program.
• Recruitment - Guiding the community with resources for recruitment and onboarding of new ambassadors.
• Engagement – Facilitating communication and collaboration among Ambassadors and Ambassador leads to share best practices and ideas
• Content Distribution - Creating and sharing engaging content to promote PIVX's values and features.
• Adaptation - Gathering and incorporating feedback from the ambassador & PIVX community to enhance program effectiveness.
• Measure Success - Implementing metrics to evaluate the program’s effectiveness.

As we progress and roll out the program, we remain open to adapting roles and responsibilities based on feedback and the evolving needs of the community, ensuring that the program grows organically and effectively fosters PIVX's global presence.

Conclusion:
The PIVX Ambassador Program aims to strengthen community ties and promote active participation. With a structured approach and engaging incentives, we aim to boost global awareness and adoption.

__________________________

Thank you all for your continued support and contributions.

- RedByrd.
 
Rewording and posting from the marketing channel in PIVX.

The concept of the Ambassador program is great, but it needs a lot of fine tuning. I am largely speaking from a brand perspective.

Firstly, why are there 9/21 PIVX Ambassadors are from Nigeria or any one particular country, while there are 195 countries in existence? That is almost 50%... you do the math. I'm not implying there is anything wrong with having multiple ambassadors from the same region or country, it can be great... but it needs to make sense on why. I think at this point and amount of ambassadors, 2 MAX per country. That is a misrepresentation of the brand, as well as the quality of content put out. I know it isn't easy to manage, but there need to be tighter restrictions and requirements to weed out low hanging fruit. I thought the point of a global ambassador program was to reach the entirety of the globe. I would also recommend picking countries with the highest levels of crypto adoption for starters and it seems that that aspect may be in alignment with the current ambassadors.
1763562738613.png


I think the hardest and most challenging part is coordinating different people with different messages and different types of messaging. There is overall a massive disconnect with PIVX and the posts I see in the community. It is a much easier said task to talk about than to execute. I would like to commend @LeacyMcK @Meerkat @Hawtch as I see these individuals working hard in the past years and have great skills in the overall department of marketing. With that being said, PIVX is still off the mark and I feel it is more of a communication issue and being out of sync. The DAO is no stranger to confrontation, but I've just watched this go on for a little too long and its time to speak up about it. Never will I criticize something without offer alternatives, as I am also willing to contribute my time and efforts to see the shape of things improved.

Immediate recommendations: Fulfill the contract agreement with x ambassadors and go through and remove the ones that don't meet the cut. Nigeria itself should only account for 2 ambassadors max, just like any other country. If there is a deeper reason to establish more of a brand presence in one area, that is understandable... but not nine, almost half of the ambassadors. This is not balanced or even logical and should be adjusted immediately or else it is a mismanagement of funds.

Look forward to further discussions and feedback.
 
Hey YuurinBee.
Nice to connect!

Love the conversations. I completely agree, we need a lot of 'tuning'. It is definately a learning process and unfortunately we did not have a 'guide' to follow. But I think we have made amazing progress. Feedback and contributions always welcome.

Regarding the first application wave:
We received more than 200 submissions from over 20 countries. Our Ambassadors and Mentors reviewed them carefully, narrowing the list to about 28 promising candidates. As expected with open global submissions, some accounts proved inactive or fraudulent. The remaining applicants joined our Ambassador channel, and over time, eight strong Advocates emerged who continue to contribute actively.
Whether it is a benefit or drawback to have members from multiple regions or a concentrated region is unfortunately yet to be seen. Open feedback welcome. But Nigeria had by far the strongest applicants when reviewed by our team of 7 individually. I have also witnessed an amazing collaboration within the program between Advocates and Ambassadors from Nigeria. If this can multiply or enhance our reach, I believe we should encourage this.

Performance Review
We are currently internally discussing what the best approach to a 'performance review'. Who, what, when and how. Not an easy process and of course needs to be anonymous. I'm not sure our first attempt will be our final attempt, but we are working on it and the aim is for it all to be a team decision.
Also, all Ambassadors and Mentors are currently 'mentoring' our new Advocates. They are doing check-ins, encouraging engagement and support and participation in lives.

I am incredibly proud and appreciative of the team that we have built and respect everyone in it. It is all a process and we are about to open up a new referral program which will potentially open the flood gates again, but it is our next step in our testing process to see what works best for PIVX.
 
Thanks for the insight on the backend and operations, @RedByrd. I can see more clearly where the program is in development. To be clear, my feedback was not an attack on the Ambassador Program that is being built and developed, but more criticizing and calling into accountability for the majority current ambassadors are not up to par and doing detrimental damage on the PIVX Brand. I see Hawtch is doing a great job working overtime trying to make sure everything is up to the social and brand standards, but still I can tell it is overwhelming. We have addressed some of the issues and discussions in the Marketing channel, so they don't need to be repeated here.

TLDR Suggestions:
- Improve the quality of Ambassadors by increasing the minimum criteria (social impact)
- Limit Global Ambassadors at this stage to a maximum of 2 per country
- Also, start with ambassadors that are in the top 12 for crypto adoption (image above) - largely PA already doing this (good job)
- Create marketing (graphic) material ready for Ambassadors and get them to write their own take, relating to their area, network, and in their native languages
- Posting low-level, Microsoft Paint ai slop content is detrimental for the brand (I know it sounds mean, but someone has to say it. You have to remember, this will be some people's first impression of the brand)
- Not everyone needs to be designing graphics, but they do need to be getting the word out, spreading awareness, and can create other forms of content (written, video (first person), going over the website, wallet, etc.)
- Create a more strict criteria for removing ambassadors immediately if they don't meet the standard and have reasonable explanation. Do not be stuck with dead weight.
- The less moving parts you have to manage in this program, the more you can automate it, the easier it is and less resources and time it takes for everyone
- Try to refine the model and simplify it

All the best, keep leveling up the Ambassador Program!
 
Hey @YuurinBee (Temp Account)
Not to worry all good. It's good discussion and I'm glad you are getting up to speed with the progress. You can check out our previous Ambassador proposals as well for updates each month.

re the TLDR Suggestions:

TLDR Suggestions:
- Improve the quality of Ambassadors by increasing the minimum criteria (social impact)
- Our current Ambassadors are doing a great job, but of course we always want to recruit the best we can. That said, for our new Advocates, often those with large social impact did not finding the funding (which is based on our budget) did not feel like it was enough pay or bonus. So we have two options really, nurture and guide our new Advocates to brilliance or find more budget.
- Limit Global Ambassadors at this stage to a maximum of 2 per country
- This is one strategy. The other strategy is to focus on one region and try to master adoption. This seemed to happen organically with our last wave of applicants who were largely from Nigeria. But I think this is something that will require testing to see what is working and what is not.
- Also, start with ambassadors that are in the top 12 for crypto adoption (image above) - largely PA already doing this (good job)
- This is a good strategy.
- Create marketing (graphic) material ready for Ambassadors and get them to write their own take, relating to their area, network, and in their native languages
- Agreed. The Advocates are encouraged to access our graphic resource bank and Hawtch has also built templates for them to leverage that are on brand.
- Posting low-level, Microsoft Paint ai slop content is detrimental for the brand (I know it sounds mean, but someone has to say it. You have to remember, this will be some people's first impression of the brand)
- Agreed and definately a learning curve for the team. Market messaging will also vary on different cultural regions. This is encouraged.
- Not everyone needs to be designing graphics, but they do need to be getting the word out, spreading awareness, and can create other forms of content (written, video (first person), going over the website, wallet, etc.)
- I suppose I agree and disagree on this. If creating socials is not their interest, there are socials they can utilize that are PIVX approved. What I have noticed however is that they are EXCITED to do this. And we want to handle it in a way to not dampen their excitement for being involved in the program and PIVX, but to keep them on brand and on target as well. I think a couple things will help with this. 1. Our Branding Lives (we have currently hosted 2 with another coming this month). 2. A concrete marketing plan that they can lean on for messaging and campaigns. This will unify the PIVX team as a whole and also give them some direction.
- Create a more strict criteria for removing ambassadors immediately if they don't meet the standard and have reasonable explanation. Do not be stuck with dead weight.
- We are currently having an internal discussion with PAID Ambassadors and Mentors to define a plan for a respectful performance review for all levels of the platform. With the PIVX DAO in mind this needs to be a team decision. It also needs to be transparent. For some people were are discussion their rent payments, or food.
- The less moving parts you have to manage in this program, the more you can automate it, the easier it is and less resources and time it takes for everyone
- I would say the more we automate the less moving parts we have to manage. lol
- Try to refine the model and simplify it
- In what way do you mean?
 
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