Hey Gerrald,
here's a more detailed explanation. Sorry I didn't get back to you right away - I wanted to respect your questions by writing out full answers:
I am wanting to run a small marketing campaign - to extend the reach of PIVX, grow it's community, grow people's awareness of it, and hopefully start to bring in buyers.
ABOUT ME:
My name is Dan. I’ve done a bunch of graphic design and marketing support in the background over the years. I’ve been around since the birth of PIVX and was a small part of its launch. I have been doing graphic design, illustration, and working with social media for businesses for about 9 years now. I have worked in NFT's as well throughout the last couple of years as an illustrator, web designer, and creative director.
My Website, Socials and Work with PIVX:
Website:
https://hotchkissdesign.ca/
Behance:
https://www.behance.net/danhotchkiss
Twitter:
https://twitter.com/DanielBHotchkis
Portfolio & Work with PIVX:
https://shorturl.at/jzSX5
In the responses of this thread I share what I've done the last month or so:
https://forum.pivx.org/threads/hawtch-marketing-design-02-10-24.1943/post-4988
WHAT I WANT TO DO and WHY:
Basically I want to do what Jeffrey is doing - getting PIVX out there, and instead of acquiring new listings and partners, acquire new buyers and people interested in PIVX.
There is a phsychological effect called the
Mere Exposure Effect: essentially if we see something 5-10+ times we start to become familiar with it and trust it, even if we don't understand it. This is why big brands like Mcdonalds will buy a Billboard and just put their logo on it - you know what McDonalds is, but seeing it consistently makes your brain remember it and trust it. When you want food you are more likely to get the thing you trust.
1 Youtube video (15+ minutes)
- Simply, it's not about the video - it's about having content actively on the 2nd largest search engine on the internet - Youtube. We need movement on it to help with our SEO, get ourselves out there to be recognized/seen more, and to give the appearance to potential buyers that PIVX is moving and not stale - which our current Youtube gives that impression (0 videos in the last 6 months, 8 videos in the last 2 years, and 9 in the last 3 years). My point is it is wasted potential and I'd like to help with that, even just a bit.
4/week Youtube Shorts (15-30 seconds)
- These are quick and easy, but result in huge value, Youtube is owned by Google, pushing these out 4x a week shows Google's SEO engine that we are active and moving, thus it will start to prioritize us when people are searching Privacy coins.
- These are the equivelant to Tik Tok but for the 2nd biggest search engine - Youtube. They are quick, snappy, and simple to make, but have a huge impact.
1x Ad per month:
- One well researched designed ad on Instagram, Twitter, Youtube, and later Google/Youtube Paid Web Ads. The intention behind this is to create something that caters well to a target demographic like any big brand does, but the deeper intention is to start gaining an understanding of what our target market wants and learning to be more effective at reaching them. This is done by posting ads and reading the metrics of peoples responses. This is why a landing page or at the very least Google Analytics is necessary. The process of this is not just to post an image, but instead go fishing: put out multiple types of bait over time and learn WHERE the fishes bite and WHAT their favourite bait is.
Multiple Social Pages:
- Having a social page dedicated to outreach will help NOT MUDDY up our ads and outreach with the main social pages (get list in the various posts PIVX_Official does) - we would still tag and lead people there. It's intention is to be 100% outreach focused, not posting to PIVX community but to reach out to potential buyers. The end goal of our buyers/customers should be the website and our wallet, so in my opinion it's not a big deal. The current PIVX Core member, Meerkat, is too swamped to do much more than what she's currently doing (she has told me). On top of that, this job that I'm proposing to do is realistically the job of 5+ people. I would like to aim at building a team around me to specifically do external marketing, but currently I am just me.
- I would also like to eventually get this Twitter Verified (I can use my ID, it's fine), and pay to boost the ads we post.
Fastvertising ads:
- Fastvertising is very well done by people like Ryan Reynolds. It is a type of advertising that is an extremely quick response to events and news but still staying on brand with that companies Marketing/Company message. I would like to aim to do 3-4/month, depending on what comes up. After researching it, this can be a really efficient way to get ourselves out there and appear current/relevant.
- An excellent example is Ryan Reynold's quick snappy ads with various brands over the last couple years using his 'Deadpool' persona.
Premade Campaign Ads:
- Essentially I create ads that are ready to go on the chosen Brand and Message. This includes some premade Fastvertising ads, but I can change the text up real quick for speed.
- These are not just images, but researched images that convey an attractive message to it's viewers. It is intentionally researched through target market study.
Landing Page:
- This is will be a separate page of PIVX. This is used by every Big Brand and Marketing Campaign - the page either looks exactly like their home page, but in the URL it's clearly different or it is a page that contains a targeted graphic that reflects the ad you clicked on. These exist to reinforce the reason the viewer clicked on the ad, and also to contain Google Analytics in order to pull the data of who they are, where they came from, and what ad they pressed.
- Simply put, this will have Google Analytics and it will show us who is clicking on our ads from where, and we can use those metrics to understand the effectiveness of our ads. This page is also meant to have a strong Call to Action leading people to our site to Learn More, Buy, and Get Involved in the community. It is intended to be branded in the same styling as the Marketing campaign graphics.
Graphics and Marketing Summary:
I am one guy - this is a ton of work for me and I'm going to do my best.
Realistically Meerkat and I aren't even enough for PIVX - in my opinion every medium to large crypto company needs atleast 50% of it's staff towards outreach and marketing. The majority of big Crypto projects out there have wallets/software/tech that is WAAAY less advanced than PIVX and yet they have 100x our size in sales and followers. The reason being is that they prioritize putting themselves out there, growing the community (this includes intentionally fostering/growing social interactions in our Discord and other platforms), and they prioritize making themselves relevant/current. This a heavy amount towards paying for web/graphic designers, marketing teams, salesmen, ads, and community giveaways/incentives/discounts.
The reason (in my opinion) people invest in Crypto isn't just because they have great tech or software, which PIVX does. The reason is because they find something that looks trustworthy, has what they want/need (privacy/advanced tech/solid growth), and seems legit (recognizable, attractive, and consistent) - this all equals to them thinking they are able to make a solid profit with a solid project.
If I have missed something, please let me know. I am an open book and would love to discuss more. In fact, I love feedback and to get other people's thoughts on things.
I'm really excited to get this going, so hoping you can vote for me.
You can DM me on Discord if you'd like. I go by Hawtch. You can find me in the PIVX Labs Discord - I post periodically.
