WizardWam
New Pivian
Greetings DAO members,
This post is about bringing our marketing into tighter alignment so that all the great work already happening across the ecosystem becomes more powerful, more consistent, and more effective over time.
We have designers, writers, ambassadors, contributors, and community leaders all communicating about PIVX in different spaces. This strategy gives us a shared structure so our voices feel connected, our message feels clear, and every piece of content helps move people closer to understanding and participating in PIVX.
This is not a replacement for anyone’s efforts. It is a framework that supports everyone who creates content for PIVX, inside or outside the formal marketing team.
NOTE: The actual full report document has a current state of PIVX marketing and shows proof of concept for what I'd like to introduce to our communication.
Below is a summary of the document for those who are time sensitive, please see the full docs and resources to make a decision.
-- YOU HAVE A WEEK TO REVIEW BEFORE VOTING -- VOTING WILL TAKE PLACE ON THE FORUM, DISCORD AND TELEGRAM. PLEASE TAKE YOUR TIME BEFORE ANSWERING.
At its core, this plan is about unifying how we communicate PIVX in 2026.
It connects:
Everything is structured around helping people move from:
Hearing about PIVX → Understanding it → Participating → Staying involved
So whether someone is making a tweet, a reel, a forum post, or answering questions in Discord, the direction is the same.
A major foundation of the document is the 80 percent value, 20 percent ask model.
That means most of our content as a DAO should focus on:
This approach positions PIVX as a trusted voice in crypto and privacy, not just another project asking for attention. Over time, that trust converts into stronger participation in the ecosystem.
The strategy breaks the year into clear communication phases:
Q1 – Awareness
Helping new people understand crypto basics, privacy, security, and what decentralization means. Light introductions to PIVX.
Q2 – Consideration
Going deeper into privacy tech, staking, governance, and how PIVX works at a systems level.
Q3 – Action
Practical guides. Wallets. Staking. How to get involved. How to safely use crypto tools.
Q4 – Retention and Identity
Community stories, contributor highlights, ecosystem milestones, and strengthening the sense that PIVX is a living, people powered DAO.
This gives every Pivian creating content a sense of what kind of conversations we should be leaning into at different times of the year.
The document also locks in shared foundations so we feel like one ecosystem, not scattered voices.
Tone
Clear, educational, calm, human, never hype driven. We guide, we do not pressure.
Core Pillars
Visual Direction
Modern, future facing, human cantered. Real people, real participation, not just abstract tech.
This is where the strategy extends beyond marketers.
Anyone making visuals, threads, videos, or explainers can use this as a north star for how PIVX should feel.
Marketing does not end at a click or a follow.
The strategy includes how new people are welcomed into the DAO ecosystem, including:
This is where every Pivian plays a role. A helpful reply, a friendly explanation, or pointing someone in the right direction is part of this unified experience.
Success is not based on vibes. It is based on movement.
We track:
And we review this every quarter, adjusting based on real data, not assumptions.
Here is what this plan actually gives the DAO in practical terms:
This is the operating system for PIVX marketing communication in 2026.
To make this easy to follow and implement:
The Marketing Plan
Full strategy document
https://cloud.pivx.org/s/b43ktecbXwY69Xg
See end of this document for:
KPIs and goals which access effectiveness of the strategy.
The Marketing Cheat Sheet
Quick reference for tone, visuals, and content types
https://cloud.pivx.org/s/iokTE6THWSi2bgC
My Previous Report
Performance insights and earlier cycle data
https://cloud.pivx.org/s/pkSP5jfa6xBNFDc
My Current Proposal
Pre-Marketing Plan implementation of Strategy
https://forum.pivx.org/threads/pivx-marketing.2949/
Preview of full marketing plan:
This is about making sure that when the world hears about PIVX, no matter where they hear it, the message feels connected, intentional, and human.
If we align as a DAO, every post, thread, reply, and video becomes part of the same story.
Let’s build that story together
-Wams the marketer
Contact me:
[email protected]
canofmana , on Discord
LinkedIn: https://www.linkedin.com/in/wamiq-majothi-355754158/
Learn more about me:
tome_worm, on Instagram.
This post is about bringing our marketing into tighter alignment so that all the great work already happening across the ecosystem becomes more powerful, more consistent, and more effective over time.
We have designers, writers, ambassadors, contributors, and community leaders all communicating about PIVX in different spaces. This strategy gives us a shared structure so our voices feel connected, our message feels clear, and every piece of content helps move people closer to understanding and participating in PIVX.
This is not a replacement for anyone’s efforts. It is a framework that supports everyone who creates content for PIVX, inside or outside the formal marketing team.
NOTE: The actual full report document has a current state of PIVX marketing and shows proof of concept for what I'd like to introduce to our communication.
Below is a summary of the document for those who are time sensitive, please see the full docs and resources to make a decision.
-- YOU HAVE A WEEK TO REVIEW BEFORE VOTING -- VOTING WILL TAKE PLACE ON THE FORUM, DISCORD AND TELEGRAM. PLEASE TAKE YOUR TIME BEFORE ANSWERING.
What This Strategy Is Designed To Do
At its core, this plan is about unifying how we communicate PIVX in 2026.
It connects:
- What we talk about
- How we talk about it
- Who we are talking to
- Where we guide people next
Everything is structured around helping people move from:
Hearing about PIVX → Understanding it → Participating → Staying involved
So whether someone is making a tweet, a reel, a forum post, or answering questions in Discord, the direction is the same.
The Big Idea: Value First, Always
A major foundation of the document is the 80 percent value, 20 percent ask model.
That means most of our content as a DAO should focus on:
- Education
- Privacy awareness
- Security tips
- Industry insights
- Beginner friendly crypto guidance
- Culture and community
- Clear CTAs
- Feature highlights
- Wallet and staking prompts
- Governance reminders
- Ecosystem milestones
This approach positions PIVX as a trusted voice in crypto and privacy, not just another project asking for attention. Over time, that trust converts into stronger participation in the ecosystem.
Quarterly Focus So We Stay Structured
The strategy breaks the year into clear communication phases:
Q1 – Awareness
Helping new people understand crypto basics, privacy, security, and what decentralization means. Light introductions to PIVX.
Q2 – Consideration
Going deeper into privacy tech, staking, governance, and how PIVX works at a systems level.
Q3 – Action
Practical guides. Wallets. Staking. How to get involved. How to safely use crypto tools.
Q4 – Retention and Identity
Community stories, contributor highlights, ecosystem milestones, and strengthening the sense that PIVX is a living, people powered DAO.
This gives every Pivian creating content a sense of what kind of conversations we should be leaning into at different times of the year.
Brand and Communication Alignment
The document also locks in shared foundations so we feel like one ecosystem, not scattered voices.
Tone
Clear, educational, calm, human, never hype driven. We guide, we do not pressure.
Core Pillars
- Privacy as a choice
- Participation through staking and governance
- Security and self custody
- Sustainable Proof of Stake
- Community ownership through the DAO
PIVX Marketing Plan 2026 - PREV…
Visual Direction
Modern, future facing, human cantered. Real people, real participation, not just abstract tech.
This is where the strategy extends beyond marketers.
Anyone making visuals, threads, videos, or explainers can use this as a north star for how PIVX should feel.
Community Onboarding Is Part of Marketing
Marketing does not end at a click or a follow.
The strategy includes how new people are welcomed into the DAO ecosystem, including:
- Clear welcome flows
- Beginner friendly explanations
- Guidance on where to ask questions
- Encouragement and reassurance
- Invitations into community spaces and discussions
This is where every Pivian plays a role. A helpful reply, a friendly explanation, or pointing someone in the right direction is part of this unified experience.
How We Measure If This Is Working
Success is not based on vibes. It is based on movement.
We track:
- Reach and impressions
- Follower growth
- Engagement like comments, shares, saves
- Click throughs to site and resources
- Wallet interest and community joins
- Governance participation
- Contributor and ambassador growth
And we review this every quarter, adjusting based on real data, not assumptions.
Key Deliverables From This Strategy
Here is what this plan actually gives the DAO in practical terms:
- A unified 80/20 content structure
- A quarterly communication roadmap
- Clear audience definitions
- Shared tone and messaging pillars
- Brand and visual direction guidance
- A funnel model from awareness to retention
- Community onboarding principles
- KPI benchmarks and review structure
- A cheat sheet to make content creation easier for everyone
PIVX Marketing Plan 2026 - PREV…
This is the operating system for PIVX marketing communication in 2026.
Important Linked Resources
To make this easy to follow and implement:
The Marketing PlanFull strategy document
https://cloud.pivx.org/s/b43ktecbXwY69Xg
See end of this document for:
KPIs and goals which access effectiveness of the strategy.
The Marketing Cheat SheetQuick reference for tone, visuals, and content types
https://cloud.pivx.org/s/iokTE6THWSi2bgC
My Previous ReportPerformance insights and earlier cycle data
https://cloud.pivx.org/s/pkSP5jfa6xBNFDc
My Current ProposalPre-Marketing Plan implementation of Strategy
https://forum.pivx.org/threads/pivx-marketing.2949/
Preview of full marketing plan:
Final Thought
This is about making sure that when the world hears about PIVX, no matter where they hear it, the message feels connected, intentional, and human.
If we align as a DAO, every post, thread, reply, and video becomes part of the same story.
Let’s build that story together
-Wams the marketer
Contact me:
[email protected]
canofmana , on Discord
LinkedIn: https://www.linkedin.com/in/wamiq-majothi-355754158/
Learn more about me:
tome_worm, on Instagram.