Marketing Plan PIVX - New Direction? Your DAO Vote is needed! - Non-Masternode Voting, open to all

[WizardWam]

Greetings DAO members,


This post is about bringing our marketing into tighter alignment so that all the great work already happening across the ecosystem becomes more powerful, more consistent, and more effective over time.


We have designers, writers, ambassadors, contributors, and community leaders all communicating about PIVX in different spaces. This strategy gives us a shared structure so our voices feel connected, our message feels clear, and every piece of content helps move people closer to understanding and participating in PIVX.


This is not a replacement for anyone’s efforts. It is a framework that supports everyone who creates content for PIVX, inside or outside the formal marketing team.

NOTE: The actual full report document has a current state of PIVX marketing and shows proof of concept for what I'd like to introduce to our communication.

Below is a summary of the document for those who are time sensitive, please see the full docs and resources to make a decision.


-- YOU HAVE A WEEK TO REVIEW BEFORE VOTING -- VOTING WILL TAKE PLACE ON THE FORUM, DISCORD AND TELEGRAM. PLEASE TAKE YOUR TIME BEFORE ANSWERING.

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What This Strategy Is Designed To Do​

At its core, this plan is about unifying how we communicate PIVX in 2026.


It connects:

• What we talk about
• How we talk about it
• Who we are talking to
• Where we guide people next

Everything is structured around helping people move from:
Hearing about PIVX → Understanding it → Participating → Staying involved


So whether someone is making a tweet, a reel, a forum post, or answering questions in Discord, the direction is the same.

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The Big Idea: Value First, Always​

A major foundation of the document is the 80 percent value, 20 percent ask model.


That means most of our content as a DAO should focus on:

• Education
• Privacy awareness
• Security tips
• Industry insights
• Beginner friendly crypto guidance
• Culture and community

Then a smaller portion is used for:

• Clear CTAs
• Feature highlights
• Wallet and staking prompts
• Governance reminders
• Ecosystem milestones

This approach positions PIVX as a trusted voice in crypto and privacy, not just another project asking for attention. Over time, that trust converts into stronger participation in the ecosystem.

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Quarterly Focus So We Stay Structured​

The strategy breaks the year into clear communication phases:


Q1 – Awareness
Helping new people understand crypto basics, privacy, security, and what decentralization means. Light introductions to PIVX.



Q2 – Consideration
Going deeper into privacy tech, staking, governance, and how PIVX works at a systems level.





Q3 – Action
Practical guides. Wallets. Staking. How to get involved. How to safely use crypto tools.





Q4 – Retention and Identity
Community stories, contributor highlights, ecosystem milestones, and strengthening the sense that PIVX is a living, people powered DAO.



This gives every Pivian creating content a sense of what kind of conversations we should be leaning into at different times of the year.

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Brand and Communication Alignment​

The document also locks in shared foundations so we feel like one ecosystem, not scattered voices.


Tone
Clear, educational, calm, human, never hype driven. We guide, we do not pressure.

Core Pillars

• Privacy as a choice
• Participation through staking and governance
• Security and self custody
• Sustainable Proof of Stake
• Community ownership through the DAO
  PIVX Marketing Plan 2026 - PREV…
  

Visual Direction
Modern, future facing, human cantered. Real people, real participation, not just abstract tech.


This is where the strategy extends beyond marketers.
Anyone making visuals, threads, videos, or explainers can use this as a north star for how PIVX should feel.

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Community Onboarding Is Part of Marketing​

Marketing does not end at a click or a follow.


The strategy includes how new people are welcomed into the DAO ecosystem, including:

• Clear welcome flows
• Beginner friendly explanations
• Guidance on where to ask questions
• Encouragement and reassurance
• Invitations into community spaces and discussions

This is where every Pivian plays a role. A helpful reply, a friendly explanation, or pointing someone in the right direction is part of this unified experience.

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How We Measure If This Is Working​

Success is not based on vibes. It is based on movement.


We track:

• Reach and impressions
• Follower growth
• Engagement like comments, shares, saves
• Click throughs to site and resources
• Wallet interest and community joins
• Governance participation
• Contributor and ambassador growth

And we review this every quarter, adjusting based on real data, not assumptions.

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Key Deliverables From This Strategy​

Here is what this plan actually gives the DAO in practical terms:

• A unified 80/20 content structure
• A quarterly communication roadmap
• Clear audience definitions
• Shared tone and messaging pillars
• Brand and visual direction guidance
• A funnel model from awareness to retention
• Community onboarding principles
• KPI benchmarks and review structure
• A cheat sheet to make content creation easier for everyone
  PIVX Marketing Plan 2026 - PREV…
  

This is the operating system for PIVX marketing communication in 2026.

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Important Linked Resources​

To make this easy to follow and implement:


The Marketing Plan
Full strategy document
https://cloud.pivx.org/s/b43ktecbXwY69Xg

See end of this document for:

KPIs and goals which access effectiveness of the strategy.


The Marketing Cheat Sheet
Quick reference for tone, visuals, and content types
https://cloud.pivx.org/s/iokTE6THWSi2bgC


My Previous Report
Performance insights and earlier cycle data
https://cloud.pivx.org/s/pkSP5jfa6xBNFDc


My Current Proposal
Pre-Marketing Plan implementation of Strategy
https://forum.pivx.org/threads/pivx-marketing.2949/

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Preview of full marketing plan:

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Final Thought​

This is about making sure that when the world hears about PIVX, no matter where they hear it, the message feels connected, intentional, and human.


If we align as a DAO, every post, thread, reply, and video becomes part of the same story.


Let’s build that story together

-Wams the marketer


Contact me:

[email protected]
canofmana , on Discord
LinkedIn: https://www.linkedin.com/in/wamiq-majothi-355754158/

Learn more about me:
tome_worm, on Instagram.

 

[SiggeB]

Let me begin by saying that the PIVX community is exactly that, a community. People have in the past tried to pry corporate ways of thinking and management onto it, and from what I can recall, it didn’t work out well.

We all carry a common goal close to our hearts: freedom. Most of us didn’t come here to have someone breathing down our necks, telling us what to do and how to do it. We came because PIVX points in a direction that feels worth walking toward.

That being said, we absolutely need to improve our marketing.

For me, the question isn’t whether we need more alignment, but where that alignment comes from.

Before frameworks, funnels, and KPIs fully take over, it helps to clearly carve out the common why that already lives in this community. Not to reinvent it, but to uncover it again and to remind ourselves of it from time to time. When that why is alive and shared, structure stops feeling like a cage and starts feeling like support.

Here’s why that matters: freedom sits at the very center of PIVX. Freedom to choose privacy. Freedom to participate without permission. Freedom to contribute in ways that fit who we are, when we really want to. Because we want to do the work and hold the deadline from our inside, not because someone tells us so. If we anchor our marketing efforts in that shared purpose, then any framework becomes a guiding star, not a rulebook. Something that helps us orient ourselves, not something that tells us what goals need to be achieved.

From there, something beautiful tends to happen. People naturally self-select how they contribute: writing, designing, welcoming newcomers, answering questions, holding space. Different paths, same direction. No micromanagement needed. That’s when a DAO begins to move like a swarm, coherent, adaptive, and alive.

So I genuinely appreciate the work and the clarity you’re bringing. My gentle invitation is simply this: let’s keep our shared goal clearly visible on the horizon, add some light and guidance to it, so alignment strengthens our freedom instead of slowly narrowing it.

 

[WizardWam]

Let me begin by saying that the PIVX community is exactly that, a community. People have in the past tried to pry corporate ways of thinking and management onto it, and from what I can recall, it didn’t work out well.

We all carry a common goal close to our hearts: freedom. Most of us didn’t come here to have someone breathing down our necks, telling us what to do and how to do it. We came because PIVX points in a direction that feels worth walking toward.

That being said, we absolutely need to improve our marketing.

For me, the question isn’t whether we need more alignment, but where that alignment comes from.

Before frameworks, funnels, and KPIs fully take over, it helps to clearly carve out the common why that already lives in this community. Not to reinvent it, but to uncover it again and to remind ourselves of it from time to time. When that why is alive and shared, structure stops feeling like a cage and starts feeling like support.

Here’s why that matters: freedom sits at the very center of PIVX. Freedom to choose privacy. Freedom to participate without permission. Freedom to contribute in ways that fit who we are, when we really want to. Because we want to do the work and hold the deadline from our inside, not because someone tells us so. If we anchor our marketing efforts in that shared purpose, then any framework becomes a guiding star, not a rulebook. Something that helps us orient ourselves, not something that tells us what goals need to be achieved.

From there, something beautiful tends to happen. People naturally self-select how they contribute: writing, designing, welcoming newcomers, answering questions, holding space. Different paths, same direction. No micromanagement needed. That’s when a DAO begins to move like a swarm, coherent, adaptive, and alive.

So I genuinely appreciate the work and the clarity you’re bringing. My gentle invitation is simply this: let’s keep our shared goal clearly visible on the horizon, add some light and guidance to it, so alignment strengthens our freedom instead of slowly narrowing it.

Hey Siggie,

I think you're message here definitely appeals to the human spirit, the wonderful aspect of collaboration and spontaneous creativity. I think that giving a reason to a group of people as to why they should rally outside of a market price or even a solution it provides is not an easy task.

I think what I would say in response is, that while chasing metrics and having structure seems corporate, it's the only way of seeing if we are actually being effective at what we do. Meaning sure we can get 100 DAO members to start creating and doing wonderful inspired messaging, however if we don't have a structure, plan and goal to hit, we miss the mark.

I would say in the same way you would want a Developer to create code which serves the function, performs well and is created professionally, I think that marketing should be done in the same manner, it should serve some kind of function which is growth, adoption and creating the possibility for the sense of freedom you described.

It would be amazing if we could rally behind an idea and really be inspired to take action as a DAO to create that sense of freedom, however that sense of freedom you describe is what we in marketing call branding , how PIVX makes you feel is what I'd like to communicate in our channels, and if I can conceptualize and deliver that freedom on our socials, then I've at least somewhat allowed for the people we attract to join, to bring that sense of Freedom to the table.

I'd just like to say that in any organization working together towards a common goal, which in marketing's case would be growth of the DAO, adoption of PIVX as well as having us in important conversations, we need to consider a top down approach of doing things, in the sense that we have goals to meet as a community / team, because if we are all working in our own bubbles we go in different directions. It's essential that we do things by the standards of what has been tried and tested. Structure is necessary for any group to grow. We should be seen as a DAO and DAO's work together in unity right? If we are all communicating different things it seems a bit scattered, and honestly unification of our efforts is what this is all about, community. Let's show the world we are a community and why that sense of freedom you described comes along with the PIVX experience.

Remember every revolution had a brand, you just need to look for it. https://www.dawn.com/news/1278755

-Wams