Draft Marketing+ - Wams

[WizardWam]

Title: PIVX Marketing+
Name: PIVX Marketing+
Term: 1 Cycles
Cycle Amount: To be decided
Total Amount: To be decided
Author: Wams
Receiver: Wams
Address:
Status: proposed
Vote Hash:

Greetings PIVIANS!

My name is Wams, I aim to provide PIVX with some much needed support in their marketing efforts, I specifically aim to improve on Instagram, Facebook and Linkedin.
A little bit about my experience, I have worked everywhere from out of home advertising agencies, creative agencies as an Art Director (Latest role.) and marketed many brands and individuals including some crypto projects over the years.
I have extensive experience in creating retail marketing material for activations, campaigns and competitions, for brands such as Coca-Cola, Pepsi Co, Unilever, bp South Africa, Total Energies, Shell, Redbull, Kellogg's and many more.

Today I present to you my proposal for the PIVX community, I have prepared a few slides which I will include as images and a PDF for those who prefer to review it that way. (Please note the PDF is more comprehensive as I can only include 10 attachments on the thread, it is a link and I have also linked my usage of the brand).


As a concise means of explaining the below for those who are time sensitive:

• I aim to work on PIVX social presence on Instagram, Facebook and Linkedin specifically, but it has been made clear to me that efforts on Reddit and 4chan are also required.
• I aim to improve the overall look and feel of the brand appearing on these platforms in the form of content. (My efforts to manage and plan paid media will only happen in a successful 2nd cycle.)
• I aim to analyse where PIVX currently stands on these platforms with engagement and take actionable steps towards improving presentation and organic reach of each platform.
• I aim to then once a complete overhaul of the current socials mentioned are completed, to prepare a set of paid media, first a evergreen campaign to gauge the metrics of how the message is received and in the following cycle (Yet to be proposed), develop a full ad spend and campaign plan for PIVX going forward.
• I aim to volunteer my services on demand for any member of PIVX to reach out in the case that they need design packages or anything to help boost their own efforts (See slides)
• I aim to invest time and effort into engaging with the PIVX DAO and maintaining as much involvement where I am capable

As follows is my prepared proposal slides which go a bit more in-depth into my deliverables, I will include final notes on the end of the thread including my funding request as well as a list of deliverables for both this cycle and potential 2nd cycle of marketing.

---- END OF SLIDES

LINK TO FULL PROPOSAL DOC

1st Cycle Deliverables:
• Overhaul of proposed social media platforms
(Instagram, Facebook, and LinkedIn).

• Revamp of content plan and implementation
of the 80/20 strategy.

• Creation of a minimum of one post per day for
the duration of the cycle.

• Analysis of current social media engagement metrics.

• Development of campaign and paid ad strategy,
including scheduling.

• Reporting on 1st cycle organic performance metrics.

• On-demand marketing and design services (see next slide).

• Preparation of content to remain one cycle ahead at all times
(creation of December 2025 content).

• Improvement of the Reddit community, 4chan ad placement,
and Facebook group ad placement (see volunteer slide).

2nd Cycle Deliverables:

• Continued scheduling of a minimum of one post per day for
the duration of the cycle.

• Presentation of paid ad strategy in preparation for rollout.

• Test ad approvals to gauge metrics, with a minimum ad spend of
$10 USD per day to start during the cycle.

• Reporting on end-of-cycle metrics for paid media and organic
reach/growth, with strategizing for the next steps.

• Continued on-demand marketing and design services
(see next slide).

• Preparation of content for the following cycle, including upcoming
campaign strategy and paid media initiatives.

• Research into Instagram channels as a viable option for one-way
communication with the newly established Instagram community.

• Continued engagement on Reddit, 4chan, and Facebook groups.
(see volunteer slide).

----

Funding:
I am requesting 2000 USD for the 1st cycle, this does not include an ad spend budget which will only commence from the potential 2nd and following cycles. The ad spend will start on 10USD per day and be adjusted according
to the amount and extent of campaigns across the aforementioned platforms I wish to work on.

----

PLEASE NB CHECK OUT THIS LINK TO MY IDEA OF WHAT PIVX COULD LOOK LIKE ON THESE PLATFORMS

Preview of the DOC:

Thanks everyone if you got this far!
-Wams

mnbudgetvote many yes

To Vote NO for this proposal:

mnbudgetvote many no

 

[Jeffrey]

Great proposal! Looking forward to seeing some revamp of our instagram as well as someone to take over Facebook and do paid promotions.

PIVX needs to take an aggressive approach to marketing like many other projects and I feel that we haven't done enough in this sector.

 

[WizardWam]

Hi, I've updated one of the slides to be more clear as to my directive.

Thanks!

-Wams

 

[Gerrald]

Been saying for years all socials need to be used and posted on regular and consistent with all others, but like talking to a brick wall with some of them. Don't use Instagram but 12 weeks is shocking, Facebook has been just as bad. Lets see what you can do! heard good things. How will this work with linking into @LeacyMcK proposals. There has been a lacking of all social media for years.

 

[WizardWam]

Been saying for years all socials need to be used and posted on regular and consistent with all others, but like talking to a brick wall with some of them. Don't use Instagram but 12 weeks is shocking, Facebook has been just as bad. Lets see what you can do! heard good things. How will this work with linking into @LeacyMcK proposals. There has been a lacking of all social media for years.

Hey Gerrald, Thanks for your comment on the thread, I think that leaving out some of the mentioned platform is an untapped market for growth, as each platform has their own demographic to reach, Linkedin more so for professionals , Instagram for Millennials and so on. With regards to @LeacyMcK efforts in the social side of PIVX, I think that having different channels reflect different aspects of PIVX is a good thing, as that means there is a selling point to follow on different platforms (In the case of regular followers, seeing different content on different channels), and I think the work on Twitter is amazing for what it does as it speaks to that specific audience. I think PIVX members are more than welcome to use the marketing material and content I create wherever they might post it as well if I can mention, it will really help promote the DAO for new collaborators as well as PIVX adopters.

I hope that answers your question, thanks,

-Wams

 

[Eric_Stanek]

@WizardWam Can you please clarify what you mean by 'brand refresh'? I'm not keen on time and effort being spent on a brand refresh, until you've proven yourself, and demonstrated it is needed. If you are simply referring to updating the layout of posts to IG etc to avoid cropping when showing thumbnails, I am all for it. Seems that IG changed the default size in Jan 2025, and we didn't adjust.

Also, who creates the content topics, messaging, actual copy, selects keywords/hashtags etc.? Because I see your words like 'Planning', 'Strategy', 'Implementation', 'Revamp', 'Creation', 'Analysis', 'Development', 'Reporting', 'Preparation', 'Improvement' and 'Placement' etc. But who actually posts and engages/monitors/moderates?

Also, you stated;

"I aim to work on PIVX social presence on Instagram, Facebook and Linkedin specifically, but it has been made clear to me that efforts on Reddit and 4chan are also required."

With that in mind, when you create graphics, will you also provide them in a format for X/Twitter?

Also, what we typically do, is save both the output image (*.png for example) and also the source file (*.psd for example) so that others can use online tools to create translated versions for their country/region. Would you be able to provide that as well, for all image sizes created?

Thanks in advance!

 

[WizardWam]

@WizardWam Can you please clarify what you mean by 'brand refresh'? I'm not keen on time and effort being spent on a brand refresh, until you've proven yourself, and demonstrated it is needed. If you are simply referring to updating the layout of posts to IG etc to avoid cropping when showing thumbnails, I am all for it. Seems that IG changed the default size in Jan 2025, and we didn't adjust.

Also, who creates the content topics, messaging, actual copy, selects keywords/hashtags etc.? Because I see your words like 'Planning', 'Strategy', 'Implementation', 'Revamp', 'Creation', 'Analysis', 'Development', 'Reporting', 'Preparation', 'Improvement' and 'Placement' etc. But who actually posts and engages/monitors/moderates?

Also, you stated;

"I aim to work on PIVX social presence on Instagram, Facebook and Linkedin specifically, but it has been made clear to me that efforts on Reddit and 4chan are also required."

With that in mind, when you create graphics, will you also provide them in a format for X/Twitter?

Also, what we typically do, is save both the output image (*.png for example) and also the source file (*.psd for example) so that others can use online tools to create translated versions for their country/region. Would you be able to provide that as well, for all image sizes created?

Thanks in advance!

Hi Eric, Thanks for your comment,

First off, the planning and strategy involves creating the copy and captions for each post, relative to each platform, so IG would be different to that of FB or linkedin for example. I will be modding these pages, replying to comments, and engaging with accounts in our niche.

I will be scheduling the posts before hand not directly each day unless the day calls for something like that. (Social media management essentially.)

My understanding with X/Twitter is that we have a PIVX member currently posting there I am more than happy to provide them with specific sizes if needed.

My files are a mix of .Ai and .PSD when exported JPG or PNG, I can share the open file for anyone to edit if they wish, I did propose creating user friendly templates on Canva for novice designers in the community.
Typically I will create x3 sizes of the same post / carousel / image for each of the mentioned platforms, but I can format for other platforms if needed.

With regards to the Reddit and 4chan, my understanding is that we as a community just need to be more active on there, so sharing any useful insights, posting some of the content I share and obviously modding will be the task for Reddit, however 4chan is a different ball game and I would need to engage and observe for a bit before posting any PIVX related things there, I think maybe the angle on 4chan would be "Follow along as I talk about my experience working in a DAO", for example, seems less advertising and more insightful for any interested to know about PIVX.

I hope I answered your questions.

My thank,

-Wams