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Archived Monthly PR Campaign + Ongoing Media Support - A&K


Jan 15

Hi All,
Angelo (and Kelsey) here. We’ve been longtime supporters of PIVX, love the project, community, and vision. We’re now in a place where we can selectively work with, and choose to support blockchain projects…and PIVX is our goto. Looking forward to being of use, and painting 2019 Purple with you all.
This is part II of our proposals
As one of the most productive and innovative projects in crypto, we are proposing a plan to bring wider awareness to PIVX’s accomplishments through the following efforts:
  • Focus on one story per month highlighting PIVX innovation and industry leadership
  • Create a press release & distribute to over 25 media outlets generating up to 10M impressions ([SEE THE LIST OF OUTLETS TO PITCH HERE 11]
  • Manage any incoming media requests
  • Allocate 50% of budget to press release distribution expenses such as:
We will communicate with the PIVX team to align on key upcoming announcements and create a roll out plan to bring attention to one achievement each month.
3000 PIV a month
Duration: 3 months
Total PIV- 9k (over 3 months).
Our plan is to be here for the long haul, but want to ensure in 3 months the community can re-evaluate as well as we can adjust the PIV amount as the price of PIVX changes).
This project will be managed by Multivitamin Media, a Canadian company owned and operated by experienced crypto marketers Angelo Dodaro and Kelsey Cole. The duo have worked with companies such as Celsius Network (founded by VoIP inventor), Cool Cousin and launched the successful Adbank ICO featuring a viral video they produced in collaboration with SNL writer and Emmy-nominated Zack Bornstein.
Before starting her own agency and entering the crypto industry, Kelsey Cole was an award winning marketing & PR professional working with global brands such as Revlon, L’Oreal and Aveda where she earned a spot on multiple Top 30 Under 30 lists. Her global work for gender equality and passion for impact lead to her recent receipt of the Frontier Women Award presented at the United Nations on International Peace Day.
“It’s quite rare to find someone with real marketing chops who also truly understands the crypto space. Angelo & Kelsey have a deep skillset across pretty much every marketing channel combined with a deep strategic side to quickly make a huge impact. Any project would be lucky to have them helping out.”
  • Keith Baumwald, CMO of Celsius Network
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