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Active Marketing BizDEV Jan-Jun 2021

Ambassador

Moderator
Title: Marketing BizDEV Jan-Jun 2021
Name: PIVX-MBD-JanJun2021
Term: 6 Cycles
Cycle Amount: 5000 PIV
Total Amount: 30000 PIV
Author: Jakiman, Ambassador, SnappySnap
Receiver: Ambassador
Address: DPL4keBbxcWvzRd8Mw53kC4mcnh7hDJNSj
Created: 2020-12-29
Status: Active

Abstract​


This is a second proposal of the recently formed PIVX Marketing & Biz Development Team. This proposal will NOT be used to pay the submitters, or those stewarding the amounts. This type of proposal which was first introduced in October 2020 was the first of its kind proposal for PIVX that aims to solely put aside 100% of the amount towards PIVX Promotions & Business Development, which may be used to cover such costs as the exchange listing fees, paid promotions and articles, payments for PIVX’s co-operations with well-known cryptocurrency influencers, establish the important alliances and partnerships, trading competitions, supporting the liquidity and trading volume in occasions when there’s a risk of delisting from an important exchange due to low volume, and more. To reiterate, no member of this team will be paid from these amounts. We are strictly volunteers who will give our time and energy to promote, marketing, and integrate PIVX as effectively, efficiently, and loudly as we can while stewarding and consciously directing any required funds as needed for maximal impact.


Previous work reports​


Previous proposal was successfully completed. Detailed report what was accomplished can be found below in the comments:
https://forum.pivx.org/threads/marketing-bizdev-blitzkrieg-fund-oct-dec-2020.771/


Term and Format Commitment​


As this proposal can be looked at as more of a sinking fund (in that, funds MUST be used as needed for marketing business development purposes, but without any predetermined outflow). This proposal is planned for a fixed amount of PIV (5000), no matter if USD value per PIV goes up or down. In case of the large USD value growth, funds will allow realizing more opportunities.

The format for these proposals will be as follows:
  • Each member of the MBDB team will be listed
  • Their roles and responsibilities will be listed
  • Any member notes, changes, exceptions will be listed
  • Extra funds (if any) will be rationalized
MBDB team members will not be reporting hours worked, and task specifics will NOT be listed in monthly reports so as to not burden the volunteers with unnecessary busywork. However, macro-level reporting of:

  • Funds Available
  • Funds Used
  • Initiatives Started (if allowable, as some may require elements or privacy until their release. In these cases, the MBDB team will provide a high level redacted summary of any of these initiatives)

PIVX MARKETING & BIZ DEVELOPMENT RESPONSIBILITIES

All MBDB Team members are expected to participate in the general work of marketing and Biz Dev, as well as participate in weekly internal team meetings with reliable frequency.

The following initiatives fall under the care and responsibility of the PIVX MBDB:

Brand Warmth Enhancement3rd Party reviews (unpaid) of PIVX, positive media and chatter feedback of PIVX
Website (new) Marketing
Privacy (v5) Marketing
Exchange listings
Partnership / Alliances
Exchange Volume Boost

PIVX MBDB Allotment​


The PIVX MBDB Team is receiving 0 PIV for their work from the DAO’s budget:
  • SnappySnap - BizDev, copy, articles (0 PIV)
  • Ambassador - Marketing, articles (0 PIV)
  • Jakiman - BizDev, copy, articles (0 PIV)
IMPORTANT NOTE: By mentioning “copy, articles”, it doesn’t mean an obligation for any of the MBDB team members to provide copy to the marketing team, it's up to the individual's desire to assist in such activities outside of this proposal. Copy/articles are intended to be written among MBDB team members for business development purposes within the scope of this proposal.

Before any funds may be released for Marketing or Biz Dev purposes, a member of the MBDB Team must propose (internally) the use of funds, the purpose, and amount. Only a unanimous vote of 3 (the MBDB must be in agreement) will be sufficient for subsequent dispersal of funds.
A ledger and record of these requests and outflows will be made available to the public and may contain redacted information based on any NDAs or time/market-sensitive uses.

Total Per Cycle: 5000 PIV


Donations and Receiving of Additional Funds​


Any funds received by the proposal payout address from any source other than the PIVX network’s in-built budget distribution system will be considered as donations to be stewarded in the same fashion as explained above.

For complete transparency, a receiving address for donations is the same as the proposal’s receiving address, and it is the following address: DPL4keBbxcWvzRd8Mw53kC4mcnh7hDJNSj

IMPORTANT NOTE: We DO encourage the PIVX community to additionally donate to this Marketing Fund even if it gets funded from the PIVX budget. Be assured that every single additional PIV donated to this fund will be used in the best possible way to increase the PIVX price. The larger Marketing Fund gets, the more quality possibilities in all mentioned areas above are coming into consideration, which brings endless opportunities.

Funds are being received to the active staking wallet, in order to increase the Marketing Budget further while funds are waiting for deployment.

The PIVX MBDB Team reserves the right to decide for ourselves the area(s) of focus that may or may not be added due to an increase in funds received, as well as the priority of any such added areas of focus.

Notable Changes​


Voting​


To vote yes:

mnbudgetvote many 150d2ba75bead60bfba343378aeaea5f475427fcf6450d145368fadb30169252 yes


To vote no:

mnbudgetvote many 150d2ba75bead60bfba343378aeaea5f475427fcf6450d145368fadb30169252 no
 
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Snappy

Administrator
Staff member
BIZ DEV PROPOSAL REPORT


Hi All!

Here is an updated report on the use/utilization of funds and all activities (some redacted) pertaining to the BizDev/Marketing Fund proposals.

We have additionally provided insights into the "biz dev" activities to provide clarity into the volunteer work of @Ambassador @jakiman and myself (@Snappy).

This list is NOT comprehensive but should give some insight into what "we" have done collectively.

TOTAL PIV PAID TO JAKIMAN, SNAPPY, AMBASSADOR: 0 PIV

TOTAL EXPENSES: 37,840 PIV

TOTAL BALANCE REMAINING: 986 PIV


-------

Recap of some of the work/activities (since 1/1/2021).

** PLEASE NOTE: The below is not all-encompassing. There are additional activities that we’ve engaged in, contributed to, supported, and accomplished that are NOT reported on below. Some of them (due to the nature of the engagements, etc) we are not permitted to disclose. Some are still in the works, and revealing them would not be advantageous to those relationships, or for the benefit of PIVX.**



CONTENT / WRITING / ARTICLES

  • 5 weekly market reports were curated and pushed to PIVX.org blog

  • SHIELD Campaign work
    • Storyboarding, prep, planning, and timing of the campaign schedule (also working hand in hand with LeacyMck for social coordination)
    • 2 full-length press releases created, reviewed, and distributed
    • Coordinating with web-dev team for messaging and campaign synergy
    • Multiple blog posts created for the campaign and releases
  • Jan 14th network attack attempt response
    • Rapid response coordinating with exchanges to stop trading
    • Crafting memos, tweets
    • Creation of official recap of the attack attempt pushed to PIVX.org blog
  • Website Updates Blog post creation

  • Cold Stake Maintenance Mode
    • Crafting messaging, responses
    • Coordinating with developers about timing and release, and messaging
  • Custom 8 page ETH, XTZ, and PIVX summary and comparison article (3 Musketeers of PIVX) written and published
    • used in multiple reddit campaigns
  • Wikipedia PIVX page
    • Working on getting a PIVX wiki page up
  • For all news above:
    • Responsible for distribution to
      • Blockfolio Signal
      • Xangle
      • Telegram channels

OTHER ACTIVITIES
  • Reddit
    • User acquisition and growth on reddit has compounded
    • r/PIVX now consistently has 80+ active Redditors daily, with the content being generated throughout the day on reddit
    • PIVX news and posts are consistently at the top of multiple subreddits including
      • r/SatoshiStreetBets
      • r/cryptocurrency
    • Many of these Redditors have since joined the PIVX discord and are HIGHLY active participants in community building and support already.
  • Volumes
    • Helped to keep PIVX pairs on exchanges listed by volume creation/market making
  • Social Influence
    • Snappy (through his relationship building) was able to coordinate another interview with Nuggets News

  • Other crypto influencers have been in conversation with covering PIVX as a result of our outreach + timed groundswell of media / news.


  • Discord
    • Ongoing community building and support
    • Interfacing with social, devs, and others to continue to network and flow
  • Ongoing work
    • Network building in other regions for large PIVX media coverage and adoption
    • Exchange Listings (2 currently in progress)
    • Platform integration (one in progress)
    • Alliances (1 new submitted, 1 in pre-phases)

RECAP:
While we don’t log hours, the three of us can attest that we’ve dedicated and committed significantly more time these past 30-40 days to PIVX. If you don’t believe this, go ask around in discord (or look at the timestamps of all our conversations). And that’s just what you can see. In some cases, 8-16+ hours by each person a day were volunteered to ensure that PIVX continues to receive the awareness it deserves.

Again, we aren’t receiving any funds for our time or efforts.

IMPACT:

  • Increase in active reddit posts and redditors
  • The positive sentiment of PIVX rising online
  • Positive sentiment in PIVX discord is growing
  • Search queries for PIVX are rising (which, this factor alone is not just because “BTC is rising in value”). This means the efforts combined of getting the PIVX name (and details) out are working. In fact, search queries are the highest they’ve been in 3+ months






Please note distributions for Paid work reflect an invoice for Press Release Services.
 
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